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Rainforest Alliance's Follow The Frog Week
This weeklong campaign is encouraging individuals and businesses to move towards a more sustainable lifestyle by following the Rainforest Alliance's logo - the little green frog which is found on products that are grown and/or produced to the strict criteria specified by the organisation.
“The incidentals we purchase every day, including coffee, tea, fruit, flowers and paper, for example, potentially wield enormous impacts on our planet,” said Tensie Whelan, president of the Rainforest Alliance. “By choosing products and services that feature our little green frog, consumers can help to conserve the environment and improve the lives of communities worldwide.”
Farming and the grazing of livestock are responsible for 70% of global deforestation. “By choosing products that bear the Rainforest Alliance Certified seal, you’re supporting farms that protect soils from erosion and waterways from pollution and that support the well-being of farm workers and their communities,” added Tensie.
For ideas on how to ‘Follow the Frog’ take a look at the “Follow the Frog” video
What is Rainforest Alliance?
The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit www.rainforest-alliance.org
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