Catering news - For this month's news - View magazine »
Nescafé launches whole bean to cup
In a step change move, Nescafé has launched a whole bean to cup product for the out of home market.
With British consumers now drinking an estimated 2.3 billion cups of coffee out of home every year, this latest move reflects the growing trend for speciality, artisan coffee.
The new coffee – the first whole bean to cup offering from Nescafé– is compatible with two new generation combi solutions, Nescafé Alegria ATP 60 E and Nescafé Milano MTS 60 E. These machines offer the richness and aroma of a bean to cup espresso, americano and lungo, with the speed, consistency and ease of great-tasting soluble speciality drinks.
Nestle Professional Master barista, Ola Persson said: “As coffee becomes ingrained in our everyday lives, ‘simple’ will no longer do. The story behind the sip is crucial – people want to understand coffee’s journey from bean to cup, and feel part of it.
“The new solution from Nescafé is very much part of this, representing a new age of authenticity, choice and creativity.”
George Vezza, Managing Director at Nestlé Professional UK & Ireland added: “Our journey from whole bean to cup is an exciting one – a step change for our brand – marking a culmination of years of innovation and research.
“In essence, we are offering a new generation of premium quality convenience, giving our customers the same Nescafé expertise, but in a new format that reflects evolving consumer tastes and expectations.”
To mark the launch of Nescafé whole bean to cup, Nescafé is offering free stock of Nescafé Beans worth over £1000 RSV with every machine placed in 2017.
For further information, email email@example.com, or phone 0800 745 845, quoting ‘NESCAFÉBEANS2017’.
Previous issues - For latest news & articles view this month's magazine »
Inside this issue
Well done, Jerome Calayag From Sweden Announced As The Winner Of S.Pellegrino Young Chef Regional Semi-Final, And W… https://t.co/zS8M8u7Yks
RT @FishNChipAwards: We love a friday... not just because it's the end of the week but also because it gives us an excuse to get fish and c…
With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >
Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >