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Nescafé launches whole bean to cup
In a step change move, Nescafé has launched a whole bean to cup product for the out of home market.
With British consumers now drinking an estimated 2.3 billion cups of coffee out of home every year, this latest move reflects the growing trend for speciality, artisan coffee.
The new coffee – the first whole bean to cup offering from Nescafé– is compatible with two new generation combi solutions, Nescafé Alegria ATP 60 E and Nescafé Milano MTS 60 E. These machines offer the richness and aroma of a bean to cup espresso, americano and lungo, with the speed, consistency and ease of great-tasting soluble speciality drinks.
Nestle Professional Master barista, Ola Persson said: “As coffee becomes ingrained in our everyday lives, ‘simple’ will no longer do. The story behind the sip is crucial – people want to understand coffee’s journey from bean to cup, and feel part of it.
“The new solution from Nescafé is very much part of this, representing a new age of authenticity, choice and creativity.”
George Vezza, Managing Director at Nestlé Professional UK & Ireland added: “Our journey from whole bean to cup is an exciting one – a step change for our brand – marking a culmination of years of innovation and research.
“In essence, we are offering a new generation of premium quality convenience, giving our customers the same Nescafé expertise, but in a new format that reflects evolving consumer tastes and expectations.”
To mark the launch of Nescafé whole bean to cup, Nescafé is offering free stock of Nescafé Beans worth over £1000 RSV with every machine placed in 2017.
For further information, email firstname.lastname@example.org, or phone 0800 745 845, quoting ‘NESCAFÉBEANS2017’.
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