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Springboard appoints Alastair Storey as its new Chairman
Alastair Storey

Springboard appoints Alastair Storey as its new Chairman

Alastair has been appointed by Springboard’s Board of Trustees to take over from Stephen Moss CBE, Springboard’s Founder and Chair for the past 29 years.

Springboard was keen for a high-profile industry leader to take the helm, leading the hospitality industry charity into a new phase of growth and strengthening the senior team.  

A Springboard Life Patron since 2010, Alastair is Chairman of WSH, the parent company for leading hospitality brands including BaxterStorey, benugo, Portico and Caterlink. A tireless champion of the industry, he has retained the accolade of most influential person in hospitality since 2012, taking the title from celebrity chef Jamie Oliver in The Caterer’s Top 100 list.

Anne Pierce, CEO of Springboard said: “We are confident that Alastair’s experience and active engagement in the hospitality industry will help Springboard achieve its ambitious goals to help young people, unemployed and disadvantaged adults into sustainable employment and careers in hospitality.” 

At the same time, Springboard UK (the Charity’s trading arm) is focused on promoting the industry as a great place to work and supporting individual businesses to attract talent.

Alastair said: “Springboard provides invaluable support to our industry, attracting new talent and showcasing the endless opportunities a career in hospitality and tourism can provide.

“In these uncertain times Springboard’s mission has never been more essential. Attracting new talent is crucial to the future success of our sector, and through its work with business partners, Springboard showcases hospitality and tourism as a truly exciting sector. I am delighted to continue the fantastic work Stephen and the team have undertaken over the past 29 years.”

Alastair will build on the legacy of Stephen Moss CBE, who will move to the role of Founder and Life President. Stephen, along with other industry giants at the time such as Lord Charles Forte, built Springboard out of their combined frustration over the poor perception of the hospitality industry, the inability to attract home-grown talent and the woefully inadequate careers advice at the time.

Springboard’s history

In 1990, in the pre-internet revolution, the charity began as a drop-in Careers Centre to excite and educate young people and unemployed adults about hospitality opportunities in London. In 1997, with the appointment of Chief Executive, Anne Pierce, Springboard expanded across the UK and developed new programmes in secondary schools and for adult jobseekers and those people further away from the labour market to promote careers and encourage people into the industry. One of its flagship programmes, FutureChef, was designed to inspire young people to cook through a school cookery competition. Starting in 1999 with just 100 students participating, it is now embedded within the school curriculum; this year’s competition engaged nearly 14,000 12 to 16 year olds.

Stephen Moss, said: “At this pivotal time, I am proud to look back at what our organisation has achieved. We now offer over 60,000 careers advice and guidance sessions each year, and work with over 100 businesses to address issues surrounding HR and corporate social responsibility. Alastair will bring his unrivalled expertise and experience, continuing our hard work and supporting Springboard’s growth.”

Springboard helps people of all ages and backgrounds improve their career potential in hospitality, leisure and tourism, especially people who experience barriers to employment and those in education. By so doing, the charity helps reduce not only unemployment and poverty across the UK, but also the sector’s skills shortages.

  • Equipping with personal, professional and career skills, through first class education programmes
  • Transforming the lives of people by providing tailored quality programmes, dedicated aftercare and access to work experience placements and ultimately, sustainable employment. At the same time Springboard helps its employer partners attract, develop and retain talent
  • Providing advice and guidance to inform and guide young people, adults and key influencers about the industry
  • Promoting great place to work, through strategic partnerships with employers, the charity’s Ambassador and Alumni network, Government, employment referral agencies, educational establishments and industry bodies.
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