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Consumers urged to 'Switch the Salt'
The campaign slogan for this year's Salt Awareness Week (10-16 March) - 'Switch the Salt' - places the spotlight firmly on reduced-sodium alternatives to regular salt.
Having signed up his award-winning Indian restaurant, Café Spice Namasté, to the Government’s Salt Reduction Pledge, TV chef Cyrus Todiwala will support the campaign by attending a Parliamentary Reception at the House of Commons.
The 2014 Salt Awareness Week, organised by Consensus Action on Salt & Health (CASH), will also call for more consistent front-of-pack food labelling to help consumers reduce their salt consumption. Lowering salt intake helps to lower blood pressure and thereby reduce the risk of stroke and heart attack. The current target is to reduce salt intake to an average of 6g a day for adults – less for children – from the current average of 8.1g per day. CASH estimates that this would reduce the number of strokes by 22% and heart attacks by 16%, thereby saving some 17,000 lives in the UK as well as achieving general health benefits.
Fairly new to market is Solo-Lite, a sodium-reduced product that has been formulated to make it a healthy yet price-competitive alternative to traditional salt. Launched by The Low Sodium Sea Salt Company (www.soloseasalt.com), the product not only contains 30% less sodium than regular salt, it is also enriched with iodine and other nutrients including magnesium, potassium and calcium.
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