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Costa turns Pokéstop for Pokémon Seekers
Following the launch of the Pokémon GO last week, Costa has seen a 30% increase in footfall across its Pokémon spotting stores.
Pokémon have been sighted in two Worcester Costa stores in St Martin’s Quarter and on The Cross, since the app launch last Thursday, which in turn has resulted in a 10% sales uplift on the day of launch.
Following the rise, Costa is encouraging players to share their Costa Pokémon sightings via the Costa Facebook page and is looking into introducing a Pokéstop selector on its online Store Locator.
Pokémon GO player Jordan Scriven, age 21 and from Dudley said he had managed to capture over 50 Pokémon at the café: “I came down to Worcester on the train and noticed there was a Pokéstop at Costa. In the last hour I've caught about 50 Pokémon!”
Scriven also identified that the St Martin’s Worcester store is a PokéGym, a location where Pokémon can be trained.
Caroline Harris, UK Marketing Director at Costa said: “Our stores are proving to be the perfect place for Pokémon across the country to hang out. We are looking forward to seeing more Pokémon finders and Pokémon characters come through our doors over the summer."
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