The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Costa turns Pokéstop for Pokémon Seekers

Costa turns Pokéstop for Pokémon Seekers

Following the launch of the Pokémon GO last week, Costa has seen a 30% increase in footfall across its Pokémon spotting stores.

Pokémon have been sighted in two Worcester Costa stores in St Martin’s Quarter and on The Cross, since the app launch last Thursday, which in turn has resulted in a 10% sales uplift on the day of launch.

Following the rise, Costa is encouraging players to share their Costa Pokémon sightings via the Costa Facebook page and is looking into introducing a Pokéstop selector on its online Store Locator.

Pokémon GO player Jordan Scriven, age 21 and from Dudley said he had managed to capture over 50 Pokémon at the café: “I came down to Worcester on the train and noticed there was a Pokéstop at Costa. In the last hour I've caught about 50 Pokémon!”

Scriven also identified that the St Martin’s Worcester store is a PokéGym, a location where Pokémon can be trained.

Caroline Harris, UK Marketing Director at Costa said: “Our stores are proving to be the perfect place for Pokémon across the country to hang out. We are looking forward to seeing more Pokémon finders and Pokémon characters come through our doors over the summer."

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 12 DEC

Fancy scooping an award at UK’s only National Ice Cream Competition? Its open to anyone who makes ice cream and is…

Essentially Catering @MagazineEC 5 DEC

We're now officially entering #Christmas month! This #December, why not give back to those who need it the most? He…

Follow Essentially Catering Magazine on Facebook

Article Archive

Christmas presence

With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >

Soft Drinks

Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >

View previous articles > 187
Advertisement Cooking oil offer