The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Costa turns Pokéstop for Pokémon Seekers

Costa turns Pokéstop for Pokémon Seekers

Following the launch of the Pokémon GO last week, Costa has seen a 30% increase in footfall across its Pokémon spotting stores.

Pokémon have been sighted in two Worcester Costa stores in St Martin’s Quarter and on The Cross, since the app launch last Thursday, which in turn has resulted in a 10% sales uplift on the day of launch.

Following the rise, Costa is encouraging players to share their Costa Pokémon sightings via the Costa Facebook page and is looking into introducing a Pokéstop selector on its online Store Locator.

Pokémon GO player Jordan Scriven, age 21 and from Dudley said he had managed to capture over 50 Pokémon at the café: “I came down to Worcester on the train and noticed there was a Pokéstop at Costa. In the last hour I've caught about 50 Pokémon!”

Scriven also identified that the St Martin’s Worcester store is a PokéGym, a location where Pokémon can be trained.

Caroline Harris, UK Marketing Director at Costa said: “Our stores are proving to be the perfect place for Pokémon across the country to hang out. We are looking forward to seeing more Pokémon finders and Pokémon characters come through our doors over the summer."

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 19 MAY

RT @ChefGruel: When the shutdown ends, I’m inviting everyone who retweets this to my chicken concept Two Birds. Double birds on me. https:/…

Essentially Catering @MagazineEC 28 APR

NEWS!! After 13 years EC magazine is closing on the 30th April, it’s a decision from the top, nothing to do with CO… https://t.co/N97wicqo9j

Follow Essentially Catering Magazine on Facebook

Article Archive

Mental Health

Christmas may be heralded as a time for customers to be jolly and let their hair down, but the extra pressure on hospitality workers can take its toll. This year has witnessed an unprecedented amount of media attention being given to mental health. Read more >

Cocktails

Back in the day, the availability of cocktails out of home was very much limited to eponymous bars where your drinks were served by expert mixologists with a flair for spinning and twirling bottles as they created their offer. Read more >

View previous articles > 191
Advertisement Cooking oil offer