Catering news - For this month's news - View magazine »
Costa turns Pokéstop for Pokémon Seekers
Following the launch of the Pokémon GO last week, Costa has seen a 30% increase in footfall across its Pokémon spotting stores.
Pokémon have been sighted in two Worcester Costa stores in St Martin’s Quarter and on The Cross, since the app launch last Thursday, which in turn has resulted in a 10% sales uplift on the day of launch.
Following the rise, Costa is encouraging players to share their Costa Pokémon sightings via the Costa Facebook page and is looking into introducing a Pokéstop selector on its online Store Locator.
Pokémon GO player Jordan Scriven, age 21 and from Dudley said he had managed to capture over 50 Pokémon at the café: “I came down to Worcester on the train and noticed there was a Pokéstop at Costa. In the last hour I've caught about 50 Pokémon!”
Scriven also identified that the St Martin’s Worcester store is a PokéGym, a location where Pokémon can be trained.
Caroline Harris, UK Marketing Director at Costa said: “Our stores are proving to be the perfect place for Pokémon across the country to hang out. We are looking forward to seeing more Pokémon finders and Pokémon characters come through our doors over the summer."
Previous issues - For latest news & articles view this month's magazine »
Inside this issue
RT @Springboard_UK: Oh yes it is....it’s back! The casting call is open for the 2020 Springboard Pantomime - Snow White and the 30 Dwarfs!…
RT @fishisthedish: Throughout Seafood Week we'll be sharing top tips, recipes and more, including our 'Swipe to Swap' series, showcasing ev…
With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >
Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >