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Enterprise publicans 'BBQ to beat cancer' this summer
Enterprise and its publicans are supporting BBQ for Cancer Research UK, the charity's new fundraising campaign. The campaign encourages people all over the UK to become 'BBQ heroes' and raise money to help beat cancer sooner.
As the official pub partner for the campaign, Enterprise publicans will be hosting barbecues in more than 500 pubs across the UK, for anyone who wants to show their support as part of their community.
From now (early July), consumers will be able to find their nearest Enterprise pub hosting a BBQ for Cancer Research UK using an interactive pub finder map on the Cancer Research UK campaign website. The campaign takes place throughout July, with the majority of barbecues being fired up during the ‘Big Weekend’ on July 19th and 20th.
All Enterprise publicans taking part will be given a fundraising kit to help ensure their event is a success. The kit includes a dedicated ‘how to’ guide, packed with recipe ideas and top tips on hosting the perfect pub barbecue, donation vessels, a ‘BBQ hero’ chef’s hat, an A2 poster and a 10ft x 2ft outdoor banner to advertise their event.
James Armitage, Head of Marketing at Enterprise said: “We are delighted to be partnering with Cancer Research UK on this fantastic campaign. The pub trade raises huge amounts of money every year for worthy causes and, through this partnership, our publicans will be able to make a significant contribution to the success of this important nationwide campaign. BBQ to beat cancer was the perfect charity event for us, because at the same time as raising money to help beat cancer, it also drives footfall for participating publicans and gives them the chance to bring their local community together, which is what pubs are all about.”
Natasha Hill, Director of Brand and Strategic Marketing at Cancer Research UK said: “We’re excited to be working with Enterprise on BBQ for Cancer Research UK. Their support means we’ll be reaching more people, in more communities across the UK - ensuring those that can’t host their own barbecues can still get involved. The money raised by barbecues this July will accelerate our pioneering research into all 200 cancers - helping to forward the day all cancers are cured.”
BBQ for Cancer Research UK
BBQ this July for Cancer Research UK is a fundraising campaign that encourages people to take time out from their busy lives and host a fun BBQ event with their friends and family – to raise money for a worthwhile cause by asking people who attend to make a donation.
For further information, visit cruk.org/BBQ
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