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Real Food Real Pleasure
Kettle Chips launches new TV advertising campaign
Celebrating its 30th year in the UK, Kettle Chips has announced the launch of its biggest ever TV campaign, which will be aired nationally during the spring, in the run-up to the busy World Cup and BBQ season. The advertising builds on the contemporary new look and feel for the brand that was launched last year.
Nicky Robinson, Kettle Foods Commercial Director says: “Kettle Chips is the UK’s number one hand-cooked crisp and a key brand in the premium snacking category, over two and a half times bigger than its closest rival.”
The ‘Real Food Real Pleasure’ advertising shows that sometimes real is just better, from vinyl records playing real music to a couple enjoying real kisses. It then showcases some of the real food ingredients used in Kettle’s seasonings – real cheddar, real balsamic vinegar, real bacon – and ends with a group of friends tucking into a sharing bag.
Robinson continues: “The Real Food Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of Kettle Chips in an engaging way. It reinforces the authenticity of our recipes, which are developed by our chef in the kitchen, not by a technologist in a lab, a fact that we know is appealing to a large number of consumers. This represents a fantastic opportunity for operators to capitalise on the continuing consumer trend towards more premium snacking options, especially in the run-up to the key summer sales period.”
To view the new advert on YouTube, use this link: https://www.youtube.com/watch?v=nVikBZW0tMM
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