The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Real Food Real Pleasure

Real Food Real Pleasure

Kettle Chips launches new TV advertising campaign

Celebrating its 30th year in the UK, Kettle Chips has announced the launch of its biggest ever TV campaign, which will be aired nationally during the spring, in the run-up to the busy World Cup and BBQ season. The advertising builds on the contemporary new look and feel for the brand that was launched last year.

Nicky Robinson, Kettle Foods Commercial Director says: “Kettle Chips is the UK’s number one hand-cooked crisp and a key brand in the premium snacking category, over two and a half times bigger than its closest rival.”

The ‘Real Food Real Pleasure’ advertising shows that sometimes real is just better, from vinyl records playing real music to a couple enjoying real kisses. It then showcases some of the real food ingredients used in Kettle’s seasonings – real cheddar, real balsamic vinegar, real bacon – and ends with a group of friends tucking into a sharing bag.

Robinson continues: “The Real Food Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of Kettle Chips in an engaging way. It reinforces the authenticity of our recipes, which are developed by our chef in the kitchen, not by a technologist in a lab, a fact that we know is appealing to a large number of consumers. This represents a fantastic opportunity for operators to capitalise on the continuing consumer trend towards more premium snacking options, especially in the run-up to the key summer sales period.”

To view the new advert on YouTube, use this link: https://www.youtube.com/watch?v=nVikBZW0tMM

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 19 MAY

RT @ChefGruel: When the shutdown ends, I’m inviting everyone who retweets this to my chicken concept Two Birds. Double birds on me. https:/…

Essentially Catering @MagazineEC 28 APR

NEWS!! After 13 years EC magazine is closing on the 30th April, it’s a decision from the top, nothing to do with CO… https://t.co/N97wicqo9j

Follow Essentially Catering Magazine on Facebook

Article Archive

Mental Health

Christmas may be heralded as a time for customers to be jolly and let their hair down, but the extra pressure on hospitality workers can take its toll. This year has witnessed an unprecedented amount of media attention being given to mental health. Read more >

Cocktails

Back in the day, the availability of cocktails out of home was very much limited to eponymous bars where your drinks were served by expert mixologists with a flair for spinning and twirling bottles as they created their offer. Read more >

View previous articles > 191
Advertisement Cooking oil offer