Page 9 - Essentially Catering Issue 89
P. 9

Essentially Catering Magazine - May 2019

        Industry News

        Convenience, service

        and differentiation

        driving momentum

        Greggs and McDonald’s are sustaining their momentum in the on-the-go and quick service sectors, JD Wetherspoon
        leads the way in high street bars, while Mitchells & Butlers’ brands Stonehouse and Miller & Carter head the pack in
        pubs and restaurants, respectively.
          These are among the top findings in the 2019 Brand Momentum Report from CGA and Stone & River - an analysis of
        consumers’ views of dozens of big brands across the out-of-home eating and drinking market.
          The report identifies convenience, service and differentiation as major drivers of brand momentum, and points to
        underinvestment and inconsistent location strategy as among the reasons as to why operators start to lose momentum.
          Molly Johnson-Jones, head of strategy, Stone & River said: “Our report shows a clear correlation between those brands
        that have invested in the customer experience, their proposition and their staff, and those performing more strongly in the
        report. With so many headwinds to contend with, investing in areas such as menus, staff and environment presents a real
        opportunity to achieve genuine differentiation with customers.”

          CDG’s training




          Casual Dining Group (CDG), one of the UK’s
          largest independent restaurant companies, has
          completed an industry-leading pilot programme
          that aims to support Syrian refugees in gaining
          the necessary skills and experience to transition
          into the world of work.
            The programme, run in partnership with the
          Department for Work and Pensions (DWP), World
          Jewish Relief, and SPS Training Solutions, saw nine refugees spend three weeks during March training to work in the
          hospitality industry.
            Following the successful programme, CDG has offered employment to three of the course participants; a further
          three members have been given provisional offers for when vacancies arise. Building on the success of the pilot
          programme, discussions are being had about replicating the programme on a wider scale.
            “The initiative, which is the first of its kind for the hospitality industry, forms part of the Specialist Training and
          Employment Programme (STEP) run by World Jewish Relief,” explained Claire Clarke, Group HR Director, Casual
          Dining Group. “The programme supports those who have come to Britain as part of the Home Office’s schemes for
          vulnerable resettled refugees.”

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