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Work Wear

For those working in the hospitality industry, wearing uniforms can help create a professional and lasting impression for both customers and employees. However, it’s important that, in a busy environment, clothing responds to the requirements of individual roles, while making the wearer look and feel their best. Helen Harker, design manager at workwear provider, Simon Jersey, discusses the latest style trends and the role that uniforms play in cultivating
a strong brand image

When selecting a uniform for customer-facing roles, it is important to consider current style trends to help keep a brand’s image looking modern and sharp. This does not necessarily mean purchasing an entirely new uniform, however. There are simple changes that can be made to instantly update a look, such as opting for accessories or adding items in the latest colourways.

WorkwearEnsure your staff are happy with a work uniform that suits both them and the environment

When selecting a uniform for customer-facing roles, it is important to consider current style trends to help keep a brand’s image looking modern and sharp. This does not necessarily mean purchasing an entirely new uniform, however. There are simple changes that can be made to instantly update a look, such as opting for accessories or adding items in the latest colourways.

Keeping up with key trends

This year has seen darker colourways become more popular, something that has been reflected in a number of Simon Jersey’s latest collections. For example, we have introduced a Peplum top collection to include Plum and Graphite, which are key shades for 2014. As well as providing an effective way to hide any stains or marks, these darker colours channel the latest catwalk trends to help employees feel as comfortable in their work clothes as they do in their own. In addition to these darker colours, 2014 has also seen an increase in popularity of bolder colours, such as Cobalt Blue and Hot Pink, which are particularly suitable for summer months. For those who want just a splash of colour, bright accessories, such as a tie or scarf, can always be added to more neutral uniforms.

Practicality with style

Including high-street trends in designs can encourage more fashion-conscious workers to take pride in their uniform. This can be as simple as refreshing popular styles with the newest colours from the catwalk, or completely overhauling the cut and style of a garment. This year has also seen an increased demand for slimmer, fitted shirts from the hospitality industry, with workers increasingly wanting to combine practicality with style. At Simon Jersey, we have taken inspiration from tailored collections for our modern fit shirts, which can be worn with or without a tie, with sleeves rolled up or down, and with or without aprons. In addition, the shirt co-ordinates with our improved Qualitas2.0 slim fit trousers and jackets, to help create a clean, sharp image for front-of-house teams.

Workwear suitable for client and employee

Stand out from the competition

In an increasingly competitive market, it is more important than ever for a brand to stand out, and uniforms play a key part in this. Attention to detail is crucial in defining the brand, and having garments that fit in with a venue’s décor, furniture and overall identity can help to achieve this. This holds true for all operations; from Michelin-starred restaurants to QSRs and mobile vans. There are two main ways that a business can differentiate its brand. Utilising personalisation services, such as embroidery and screen printing, adds a bespoke touch that customers recognise and allows a company to promote its brand. Alternatively – or possibly, as well as – choosing company colourways is an easy and cost-effective way to create a consistent image across the workforce.

Happy workforce

A smart uniform is also important internally as it can help employees live the brand by looking and feeling like a member of the team. Offering flexible solutions, or consulting with employees at the selection stage, allows them to make individual style statements, while still upholding the company’s image.

Functional fabrics

Working in the hospitality industry is a hands-on job, and so employees need fabrics that are functional for a busy working environment. Catering professionals, for example, undertake a variety of tasks that are physically demanding, from preparing food to moving kitchen equipment. As such, they need a uniform that will respond to their body movements, while enabling them to perform tasks to the best of their ability. Easy-care fabrics, such as polycotton, are durable and require minimum maintenance in the face of daily wear and tear. It is not just back-of-house roles that require a flexible workwear solution. Those working in front-of-house hospitality roles also need a uniform that is flexible to help them feel confident and comfortable. Again, fabrics such as polycotton help to provide ease of movement and comfort when carrying out physically demanding tasks, for example moving items from the stock room or working behind the bar. For those operating in the hospitality sector, uniforms help to ensure employees are happy and comfortable in the workplace. With multiple ways to update uniforms to meet each individual’s needs, carefully selected garments can create brand unity in an increasingly competitive market. www.simonjersey.com

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