The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Brits love drinking wine, but how much do we actually know about it?

Brits love drinking wine, but how much do we actually know about it?

A survey commissioned by the Wine & Spirit Education Trust to mark the launch of Wine Education Week (9-15 September) reveals that our knowledge of this popular drink is not particularly profound

As a nation we now drink a staggering 22.1 million bottles of wine a week, but new research suggests we actually know very little about what we are drinking.

According to the data, as many as a third choose a bottle of wine based solely on whether they like the label, while a further one in ten have purchased a bottle because they think the name sounds sophisticated.

When it comes to terminology, 30% of those polled thought that “terroir” was a genre of French horror film, while 28% opted for a breed of small dog. Only 34% knew the correct answer: that “terroir” refers to the ground in which grapevines are planted.

The French dessert wine, Sauternes was similarly baffling to Brits, with seven per cent thinking it was a planet in the solar system, one in five believing it was a French beach resort and 29% believing it was a type of orange.

When it comes to the term “corked”, 37% believe it means that some of the cork is broken, while seven per cent believed it referred to someone being plastered, as opposed to it meaning, simply, that the wine has reacted to the cork.

Despite the blunders, the survey found almost one in ten Brits say they have a “good knowledge” of wine and 12% say they “know their way round a wine list”. A more honest 13% say they can talk a good game but actually know very little, meanwhile a quarter of us confess to knowing “absolutely nothing” about it. Over a quarter of people admit they have bought an expensive wine to show off to family or friends.

Ian Harris, CEO of the Wine & Spirit Education Trust, which commissioned the study said: “With a whole world of wine out there to discover, it’s hardly surprising that there are gaps in the nation’s knowledge, or that the prospect of learning more might feel intimidating.

“It’s encouraging, though, to see that so many Britons are keen to gain more knowledge about one of their favourite drinks - and Wine Education Week is the perfect time to do just that.”

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 28 JAN

Allergy UK- leading national charity providing support & info for those living with allergic disease-is at The Ice…

Essentially Catering @MagazineEC 24 JAN

RT @TheCodsScallops: Officially the BEST fish and chip chip in the UK!!! . We’ve only gone and bloody done it!! 🏆 @FishNChipAwards #fishnc

Follow Essentially Catering Magazine on Facebook

Article Archive

Christmas presence

With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >

Soft Drinks

Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >

View previous articles > 187
Advertisement Cooking oil offer