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Rugby World Cup – 25 million extra pints to be sold, says BBPA

Rugby World Cup – 25 million extra pints to be sold, says BBPA

On the eve of the Rugby World Cup, the British Beer & Pub Association (BBPA) says the tournament will give a big boost to locals across the UK.

The association expects pubs to sell over 25 million extra pints, with over 2.5 million watching at least one game in the pub. Most of this boost to beer sales will come from UK residents (20 million pints) but the BBPA also expects the thousands of visitors to the UK to boost sales by five million pints. The total impact on turnover for pubs, in beer sales alone, is expected to be around £86 million.

BBPA Chief Executive Brigid Simmonds comments: “The Rugby World Cup is a great opportunity for pubs, and they will be making the most of it. Nothing can match the atmosphere of the Great British pub when it comes to big matches, apart from actually being there. And for those visiting the UK for the tournament, the pub is a huge attraction.”

The BBPA, in partnership with the police and local authorities, has also recently published guidance for licensees and pub managers on how to ensure a safe and successful tournament, which is freely available on the BBPA website.

“As World Cup hosts, the tournament is an opportunity for pubs to take centre stage in what will overwhelmingly be a good-natured and fun event for everyone,” says Brigid. “This new BBPA guidance has been designed to help ensure we have a safe and successful tournament. If pubs make use of the guidance and are supported by the police and local authorities, we can all get the most out of this huge sporting spectacle.”

Having a ball at Geronimo Inns

Pub group Geronimo Inns - a collection of 36 food pubs - is making the most of the World Cup by running a campaign throughout the tournament to entice customers into its premises.

Geronimo is also offering a pair of VIP tickets to the Rugby World Cup 2015 Final courtesy of Heineken, including a luxurious overnight stay at boutique hotel, The Orange Tree, Richmond, Surrey. For further information on the Geronimo campaign and to enter the draw for the VIP Experience, visit the Geronimo website.


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