Catering news - For this month's news - View magazine »
Flavour innovation in OOH ice cream market
Research released earlier this week (10 September) reveals that 'weird and wonderful' ice cream flavours are driving uptake in the out of home (OOH) market in the UK.
New figures, from premium brand Amore di Gelato, shows that consumers are increasingly turning off from ‘traditional’ flavours – vanilla, chocolate and strawberry – and embracing ‘unusual flavours’.
Operators and chefs from dozens of leading hotels, gastropubs and restaurants across the country were interviewed to reveal ‘on the ground’ insights into perceptions and sales of ice cream in the high-end OOH market. Over 70% claimed that flavours such as grape and salted caramel were by far and away more popular than classic ice cream flavours.
The research also showed that dessert consumption was up, with almost 85% of those questioned claiming that ice cream was bought by more than half of all diners. A small number (15%) of those questioned claimed that desserts were purchased by at least 80% of customers, indicating that diners are increasingly indulging when eating out.
Managing Director of Amore di Gelato, Mike Godwin, said the research had wide-reaching potential for the hospitality industry, adding: “The perception that diners are too health conscious to indulge in dessert is actually slightly skewed; our experience shows that consumers very much enjoy dessert but aren’t willing to spend money on low-quality products.
“Now our research backs this up. The numbers clearly show that offering exciting, modern versions of a classic concept will help dessert sales. This is a key opportunity for operators, who can use this information to develop their desserts sales numbers – an area that can typically offer excellent returns.”
The other emerging trend revealed by the research was a ‘maturation’ of ice cream consumption, as dishes with an alcoholic-twist were boosting sales for a number of high-end establishments. These varied across the country, with northern hotels and pubs serving up the likes of ‘stout’ ice cream, while southern consumers preferred flavours like Amoretti Amaretto.
Despite a clear bend towards unusual flavours, high-quality vanilla ice cream was cited as a top seller in a number of hotels and restaurants, showing there is still room for the classics.
The research revealed the flavours listed below to be the most popular across a section of hotels, restaurants and gastropubs:
- Almond Milk
- Jersey Black Butter
- Mango Sorbet
- Seasonal fresh fruit
- Salted Caramel
- Malted milk
- Clotted cream
Previous issues - For latest news & articles view this month's magazine »
Inside this issue
Well done, Jerome Calayag From Sweden Announced As The Winner Of S.Pellegrino Young Chef Regional Semi-Final, And W… https://t.co/zS8M8u7Yks
RT @FishNChipAwards: We love a friday... not just because it's the end of the week but also because it gives us an excuse to get fish and c…
With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >
Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >