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Improve hot beverages at lunch!

Improve hot beverages at lunch!

The Beverage Standards Association (BSA) will be holding a free panel discussion on how to improve hot beverages and make more profit in your business on Wednesday 24 September 15:45 at lunch! (23-24 September) at the Business Design Centre, Islington.

What’s the optimum extraction time for an espresso? Why should I change my water filter every nine months? Why do I need to worry about a pressure boiler inspection? How do I froth milk properly? How should I sell filter coffee alongside my standard hot drinks? How do I attract new customers to my café? How should I train my staff? All these questions and more will be answered by the BSA’s panel of experienced professionals.

If you have any questions relating to improving hot beverages and customer services that you would like the panel to answer, please send them to

All seminars are free to attend. Apply in advance for your free trade only ticket by registering at

Martyn Herriott, chairman, BSA, said: “We are looking forward to some challenging questions for the panel – please send in your questions in good time so we can include them. We are pleased to be participating in this initiative at the lunch! Show. Although coffee culture is booming in the UK, it is important that independent coffee shops are equipped with all the information they need to build a long-term successful business. By providing this panel of experts at lunch! we hope to do this.”

The BSA’s panel of assessors is currently visiting those outlets in England, Scotland and Wales that have entered this year’s BSA Accreditation and Best Drink Awards; the accredited sites will be announced at a ceremony in November. Martyn said: “The assessors have found it a challenging task as standards are high this year. Entrants aren’t judged, they’re assessed by experienced and calibrated professionals working to standards through a questionnaire created by and for the BSA. The BSA will give feedback and constructive advice to all entrants and help them with training through our City & Guilds accredited centres.”

The aims of the Awards are to raise standards across the industry and help all participating establishments to improve in their chosen field of operation.

For more information about the BSA, visit

For more information about the lunch! show, visit

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