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London Cocktail Week 7–16 October

London Cocktail Week 7–16 October

In its inaugural year, London Cocktail Week 2010 welcomed trade professionals from Europe, America, Asia, Australia and New Zealand. To best accommodate all the trade visitors in 2011, the event will focus around one pop-up space in Shoreditch – the ‘Trade Hub’ – where all seminars, master classes, meetings and mingling can take place.

Centered around two photographic studios, Studio One will become a pop-up bar and meeting space – serving drinks to all those wearing a ‘trade’ wristband (available online at LondonCocktailWeek.com). Studio Two will house the ten official London Cocktail Week seminars. These seminars will be hosted by some of the best-known faces in the drinks world and tickets are on sale via the website.

Founder of London Cocktail Week, Simon Difford says: "London is home to some of the world's best bars and most skilled bartenders who will take centre stage for ten days in October as the most respected drinks professionals – from master distillers to brand owners and global bartending greats – descend on the city for a series of events, seminars and master classes.

"This year, London Cocktail Week promises to be bigger and better with consumer events supported by a high-profile PR campaign and extended Cocktail Tours to drive traffic to the 100+ partnering bars across the city. In addition we are delighted to be working alongside The Whisky Exchange Whisky Show and RumFest. Both these events will add depth to our existing schedule and put London firmly at the centre of cocktail excellence. We believe this event will provide a great boost for the industry as a whole by encouraging high standards in cocktail bars and raising consumer interest in quality spirits and liqueurs."

For further information and a full event timetable, visit www.LondonCocktailWeek.com

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