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Freedom Food steps up campaign to find welfare-friendly restaurants
Less than a year after launch, and with more than 500 restaurants, pubs and cafés already signed up, Simply Ask – the campaign by RSPCA Freedom Food to get people asking about food provenance when eating out – is stepping up a gear and extending its plea to include other higher welfare products.
From today (20 September) Simply Ask will recognise foodservice businesses that serve not only cage-free eggs but higher welfare meat, poultry, pork and salmon products such as those from Freedom Food or free-range farms.
Simply Ask aims to get more eateries to think more ethically and start tapping into the growing consumer demand for higher welfare products by shouting about their welfare credentials.
According to Caroline Gauntlett of Freedom Food, some businesses might not have to make as many changes as they think to join the campaign, and has this advice: “It may sound obvious but double-check where you’re sourcing your products from. The number of animals reared to higher welfare standards is growing all the time, so you may be surprised to know you’re already using some higher welfare products without knowing. For example about 60% of Scottish salmon is under Freedom Food.
“So if you are using higher welfare products such as Freedom Food or free-range, then get in touch and let Simply Ask help you to make the most of your restaurant, café or pub by promoting it as a supporter of higher welfare produce.”
Joining is free and signed up businesses will be promoted on www.freedomfood.co.uk/simplyask
You can also visit the Freedom Food stand at the Restaurant Show, Earls Court 2, 11-13 October to find out more.
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