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National Customer Service Week 6-13 October
National Customer Service Week is a week-long opportunity to raise awareness of customer service and the vital role it plays in successful business practice and the growth of the UK economy.
The week is particularly important this year following recent research from the Institute of Customer Service that surveyed 10,000 people about their experiences with businesses and found that customer satisfaction across the UK has fallen to its lowest point since 2011.
Jo Causon, CEO of the Institute of Customer Service said “National Customer Service Week helps to raise awareness of the impact that customer service can have on businesses and their employees. The most recent decrease in customer satisfaction demonstrates the importance of customer service and should act as a warning to organisations who may have opted for short-term sales goals rather than a focus on consistent customer service that delivers sustained success.”
While Ms Causon was undoubtedly referring to businesses operating outside the hospitality sector, as we head into the frenetic festive season, we would be wise to heed her words and remember that excellent service at all times is paramount.
The week will highlight the important role that customer service plays in business success and the growth of the UK economy. Every day has a different theme, specifically chosen to help organisations review and develop their customer service delivery. The themes are based on some of the key topics that have been highlighted from Institute research.
- Monday - Understanding your customer
- Tuesday - Easy to do business with
- Wednesday - Dealing with problems
- Thursday - Business impact of customer service
- Friday – Recognition.
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