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Start Living - Stop Stressing

Start Living - Stop Stressing

National Stress Awareness Day (NSAD) is being held this year on Wednesday 3 November and will encourage people to “Start Living – Stop Stressing”. Organised annually by the International Stress Management Association (ISMA), NSAD is in its 12th year of increasing public awareness and drawing attention to the issue of stress. This year specially trained stress advisors will be available to public, private and voluntary organisations throughout the UK providing free stress workshops and stress prevention techniques.

According to research carried out by AXA Insurance Company, stress levels have doubled in the last four years and only recently have companies begun to address the issue. ISMA and the Health and Safety Executive (HSE) define stress as “The adverse reaction people have to too much pressure”. NSAD was created to increase awareness of stress and the health problems that result from it, and most importantly to help and inform individuals who may be experiencing stress to seek guidance.

NSAD 2009 was an overwhelming success with the NSAD website temporarily overloaded with the volume of traffic and a large number of people booking with stress advisors. 99% of individuals who attended said that they found the session beneficial and 87% felt more able to make positive changes. Jenny Edwards, NSAD coordinator comments, “These figures speak for themselves in that people are experiencing stress and further steps need to be taken to educate and inform in this area.”

In a further attempt to reach individuals and provide them with advice, ISMA is hosting two live webcasts for those unable to attend an advisor or event. The topics will be: Stress in Management and Business and How to Manage Stress in your Private Life and will be accessible anywhere where there is a phone and computer available.

Chair of ISMA, Ann McCracken, said: “Stress is a very important issue and, at this point in time, individuals are facing more pressures at work with an increased threat of redundancies, which makes it even more important that information is available to prevent this causing stress.”

To find out where ISMA stress advisors will be located, call 01179 697284 or visit

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