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It's time to register for the Best Breakfast Awards

It's time to register for the Best Breakfast Awards

The Best Breakfast Awards are returning for a second year, following a successful launch this year that saw over 250 foodservice venues enter their breakfast dishes. The awards take place as part of the celebrations in Breakfast Week 2015 (25-31 January).

With 104.7 million breakfasts eaten out of home, organiser HGCA is encouraging venues across the UK to register their breakfasts to be in with a chance of winning a Best Breakfast Award. Eateries can enter one dish within each of the two categories, hot or cold, by visiting www.shakeupyourwakeup.com. The entries will be voted for by the public and winners will be announced during Breakfast Week. Public voting will run from 1 December 2014 through to 18 January 2015.

TV Chef, Phil Vickery, who is supporting Breakfast Week 2015, will join HGCA to present a special award for the most unique or innovative dish.

Keith Gurney from The Tavern Company, overall winner of last year’s awards, said: “We entered the Best Breakfast Awards after hearing about it on the local radio. It was a great way to get our valued customers to show their appreciation for our breakfast menu and we were delighted with the local support we had. We had some great media coverage after the event and we’ve now even extended our breakfast hours.”

Nik Little from Lancers House, the winner of the best hotel breakfast with ITS Eggs Mandeville added: “Entering the competition was not only great for staff morale but meant we had the opportunity to interact further with our customers. It drove us to take our breakfast offering to an even higher level.”

Breakfast Week aims to celebrate and raise awareness of the importance of breakfast. In addition to the awards, foodservice operators can also get involved by running competitions and promotions, highlighting local suppliers, holding tasting sessions and arranging events in the local community in celebration of the week.

For more information about Breakfast Week, the Best Breakfast Awards and how to get involved, visit www.shakeupyourwakeup.com

About Breakfast Week

Breakfast Week (25-31 January 2015) is now in its 16th year and aims to raise awareness of the importance of eating breakfast. The campaign is organised by HGCA, which is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB)

HGCA aims to deliver a world-class arable industry through independence, innovation and investment. It funds research, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at www.hgca.com

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