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FCSI report reveals key industry trends

FCSI report reveals key industry trends

The Foodservice Consultants Society International (FCSI) UK & Ireland and Allegra Strategies' new report Taste of the Future 2020 forecasts the key issues that will be affecting the foodservice and hospitality industry by 2020.

According to the report, over two thirds of foodservice executives believe the ageing population will have a positive impact on the eating out market. This increase in demand will need to be met, yet the majority of those consultants surveyed are also predicting a severe skills shortage in the industry caused by an absence of younger workers.

The survey of over 100 UK foodservice consultants and senior executives revealed that the frequency of eating out will be significantly higher by 2020. Consumer quality expectations will rise and new areas of demand and growth are expected to open up as niche cuisines and unique dining experiences become more popular.

The report also revealed that:

  • Healthy eating will lead the long-term consumer trends impacting the foodservice industry in the UK, with 46% of executives indicating this would be the most important factor. Knowledgeable and demanding consumers (45%), price consciousness (44%), value consciousness (36%) and a growing food culture (35%) completed the top five consumer trends.
  • Consumer expectations are on the rise with 9 out of 10 respondents stating that the quality of product will be more important to consumers when eating out in 2020 than it is today. Quality of service will also be important.
  • The legacy of the recession will continue into 2020 with 65% of respondents saying consumers will be even more value-conscious than they are today.
  • There will be a significant step change in popular food choices, with healthy eating, SE Asian, British, premium chicken and global fusion categories rising in popularity to replace today’s top five choices (Italian, burgers, Indian, Chinese and fried chicken).
  • 69% indicated that British-sourced food will increasingly determine where consumers eat out of home, with 60% saying consumers will demand more locally sourced menu choices.
  • Outlets that deliver unique concepts will win in 2020 with new fast food (59%), street food (55%) and pop-up restaurants (51%) being identified as the fastest growing businesses to watch.


Chairman of FCSI UK & Ireland, Niccola Boyd-Stevenson says: “What our report has highlighted is that our foodservice market presents significant opportunities for operators and suppliers alike. Over the next seven years we will see a reshaping of the market with the frequency of eating out becoming significantly higher, new areas of demand including greater emphasis on healthier eating and new, global cuisines. Our ageing population will also have a dramatic influence on the industry.

“However, it’s not all plain sailing. Operators and suppliers will face substantial challenges with greater market consolidation and higher food prices putting even more pressure on operating costs. Skill shortages will become even more of an issue for our industry.”

Simon Stenning, Foodservice Strategy Director, Allegra Strategies commented: “This report has given us, as an industry, a unique look at what the future holds and will help operators, manufacturers and executives across the board prepare for some challenging but rewarding times ahead. To succeed in 2020, operators will have to offer something special, with experiences that excite and deliver first class product quality and service.”

110 foodservice consultants and executives were surveyed by Allegra Strategies on key economic and foodservice market changes, consumer trends in 2020, cuisine changes and attitudes towards healthier eating and sustainability. In-depth online interviews took place to investigate the key trends over the next seven years in more detail.

To download a copy of FCSI and Allegra Strategies Taste of the Future 2020 visit


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