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English Wine Week Saturday 25 May - Sunday 2 June
English Wine Week 2019 starts this coming weekend and the timing could not be better, as English and Welsh wines ride high on both the domestic and global stages.
English Wine Week and Welsh Wine Week is a national campaign organised by Wines of Great Britain (WineGB), designed to put the spotlight on the wines and vineyards of England and Wales. Timed to coincide with the late May bank holiday, it is an ideal opportunity for restaurateurs, hoteliers and bar-owners across the UK to promote English wines directly to their customers, forging and strengthening ties with suppliers and generating excitement among consumers and press by organising tastings, food and wine pairings, promotions and educational events.
“English Wine Week has become a popular and well-established campaign within the trade – it’s great to see what an effective promotional tool it is for retailers and the on-trade to highlight English wines to their customers,” comments Julia Trustram Eve, Marketing Manager of WineGB.
“Year-on-year, the campaign uptake and reach have grown consistently, through outlets but also media coverage and a massive increase in social media reach and engagement.
“What really resonates is that sales of English wine not only spike during the Week but sustain a good level of growth long after the Week is over. This really is a campaign that gets results and we are so delighted to be working with such a broad scope of wholesalers, on-trade, retailers and of course highly supportive wine producers,” adds Julia.
For the producers themselves, this May bank holiday marks the start of the tourist season. With the vines waking up, vineyards across the country are opening their doors to visitors who tour the vineyards, taste the wines ‘in situ’ and learn directly about the winemaking process.
There is still time to register any event or promotion.
WineGB can supply a host of resources to trade participants to help execute their promotional activities including an online Toolkit, downloadable logos and free marketing materials. All events and promotions are listed on WineGB website’s Events page. Social media will be used extensively to promote the Week, using the hashtags #EnglishWineWeek and #WelshWineWeek
For further information visit www.winegb.co.uk
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