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Paint the nation purple for epilepsy
The National Centre for Young People with Epilepsy (NCYPE) has launched a My Purple Pledge campaign in a quest to turn the country purple for epilepsy awareness and International Purple Day.
People are being urged to take part in purple-themed events between International Purple Day (26 March) and Epilepsy Week (week commencing 15 May) to help change the lives of the 60,000 young people living with epilepsy in the UK. Whether taking part in a sponsored Purple Plod, wearing purple to work or taking the plunge in a bath of blackcurrant squash, the NCYPE wants as many people as possible to pledge their support. Caterers can do their bit by putting special purple items on their menus.
Max Clifford, PR consultant and vice president of the NCYPE, said: “Ten per cent of the 60,000 young Britain’s living with epilepsy experience severe communication, learning or behaviour problems. Despite the severity, it’s still a relatively unknown condition.
“The My Purple Pledge campaign aims to put the condition on the map and make people aware of what it really means. I’m fully behind the campaign and will be pledging purple to help improve the lives of a lot of young people with epilepsy who need special help. I’m hoping that as many people as possible will be ‘in the purple’ from 26 March, as greater awareness emphasises greater support for such a deserving cause.”
Lisa Farmer, director of fundraising at the NCYPE, commented: “My Purple Pledge is a fun way of generating awareness about a very serious condition. Epilepsy is the most common childhood neurological condition, affecting one in 200 under 18s nationwide. At the NCYPE we provide 24-hour care for many of these young people but like any charity, we need funding support to enable us to help even more. All money raised through My Purple Pledge will be used to provide life-changing support through our special school, college, medical centre and residential homes and help young people with epilepsy across the country to fulfil their potential.”
Epilepsy is a serious debilitating disorder of the body’s nervous system causing symptoms such as paralysis, muscle weakness and seizures. It affects around one child in every primary school and five in every secondary school. One in 10 (6000) will experience communication, learning or behaviour problems.
Purple Day for Epilepsy (Purple Day) is held each year on 26 March and is dedicated to raising awareness about epilepsy by reducing stigma and empowering individuals living with epilepsy to take action in their communities. It was founded in 2008 by nine-year-old Cassidy Megan of Nova Scotia and named after the internationally recognised colour for epilepsy, lavender. Purple Day was launched internationally in 2009. For more information visit www.purpleday.org
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