The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Sports-focused pubs will score big during World Cup

Sports-focused pubs will score big during World Cup

Stonegate Pub Company data reveals the FIFA World Cup could drive sales up by over £6 million across its pub estate during the tournament.

Stonegate, the operator of over 700 managed pubs and bars across the UK, has released data that reveals the Group anticipates a sales uplift of over £6 million throughout its pub estate over the course of the FIFA World Cup (commencing 14 June). The business anticipates that the pub sector could be a major beneficiary of a World Cup windfall.

The business took sales data from 427 sites across its estate that had screened the European Championship in 2016 and identified a total uplift of £5 million for that tournament. Stonegate then multiplied this by its current game time average sales growth of 8.1% which revealed a potential total uplift of over £6 million.

Stonegate’s pub estate shows all major sporting events – ranging from Premier League matches to more niche occasions such as WWE’s Wrestlemania or the NFL’s Superbowl – and enables customers to watch every screened game through a combined Sky and BT subscription. The company recently showed the WWE’s Wrestlemania event at some venues, which saw a sales uplift of £1446 per pub, nearly twice as much as the nearest football match.

In recent years Stonegate has invested significantly in its sports offer and remains committed to continue to innovate and evolve the customer experience. The Group has installed stadium-style seating in some sites, developed a Food and Beverage offer emphasising sharing through beer towers and platters, as well as providing table-service to ensure that customers never miss a minute of the match. Waiting staff kitted out in referee uniforms adds to the fun and authenticity of the occasion, according to Stonegate, which also offers pre-booking, enabling customers to secure a table without any fuss to cheer on their favourite teams.

Important: Your feedback is important to us, please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 2 JAN

Happy New Year to all. Get a taste of the year to come, read our trends in hospitality for 2019.… https://t.co/0bYKR0Jg4R

Essentially Catering @MagazineEC 29 NOV

RT @foodgov: Accurate information about the #14Allergens is your legal right. So, if you don’t get this information when you ask for it rep…

Follow Essentially Catering Magazine on Facebook

Article Archive

Christmas presence

With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >

Soft Drinks

Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >

View previous articles > 187
Advertisement Cooking oil offer