The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Know the names

We’ve all heard of Parma ham, parmesan cheese (also known as Parmigiano-Reggiano), Burgundy wine, Port and Douro Valley wines, but do we ever stop and think about where these products come from? While as a nation we are becoming increasingly conscious about food provenance when it comes to British food, our attention has not yet fully turned to the provenance of foods sourced from outside the UK.

Discover the Origin is a campaign part-financed with aid from the European Union, Italy, France and Portugal to promote these five key European products, which all carry a guarantee of their provenance and origin on PDO (Protected Designation of Origin) labels.

On 21 June, Discover the Origin launched a summer campaign aiming to bring further awareness of the importance of provenance and to drive sales of these five products. The campaign runs until the end of July.

Titled ‘Foodie vs. Fauxdie’, the campaign was kick started by Chef Giancarlo Caldesi from Cucina Caldesi and wine expert Fiona Beckett who, during the campaign, will be talking on radio stations throughout the UK about how important to food quality origin is and how purchasers – from consumers to foodservice operators – can seek out the right products through the PDO (Protected Designation of Origin), DOC and AOC labels.

The six week campaign includes a burst of activity in the national press including a series of full page advertorials in Observer Food Monthly, BBC Good Food, Delicious, Olive, Food & Travel and Good Housekeeping plus a reader competition in Stella Magazine led by wine expert Susy Atkins. Added to this is a prominent position at the main food and wine exhibitions across the country including Taste Birmingham, the Foodie Festival in Leeds, and the Bristol Food and Wine Fair.

Well-known sommelier Gearoid Devaney and chef Mike Robinson of the Harwood Arms, Fulham have also recently completed a food and wine matching session which is being featured live on www.discovertheorigin.co.uk

Logos

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 15 NOV

Well done, Jerome Calayag From Sweden Announced As The Winner Of S.Pellegrino Young Chef Regional Semi-Final, And W… https://t.co/zS8M8u7Yks

Essentially Catering @MagazineEC 15 NOV

RT @FishNChipAwards: We love a friday... not just because it's the end of the week but also because it gives us an excuse to get fish and c…

Follow Essentially Catering Magazine on Facebook

Article Archive

Christmas presence

With the festive season nearly upon us, now is the time to check that all is planned and ready both to embrace and benefit from this particularly busy time of year. Read more >

Soft Drinks

Britvic’s 2017 research into the importance of soft drinks at Christmas revealed that almost half of consumers (45%) were set to buy more soft drinks at Christmas and over a fifth (21%) planned to drink less alcohol. Read more >

View previous articles > 187
Advertisement Cooking oil offer