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The Green Vic, the world’s most ethical pub, opens in Shoreditch, London
The Better World Group’s mission is to run a pub where everything that is bought and used has a positive environmental and social impact.
Launched at the end of June, The Green Vic, which uses only ethical suppliers, is starting life as a three-month popup with the aim of gaining investment to open a permanent site early next year.
The bar stocks drinks that support over 40 individual non-profit charities, details of which make for interesting reading in the drinks menus. Brands include:
- Brewgooder Craft Lager – a non profit organisation that donates all its money to clean water projects in Africa via The One Foundation and
- Ginerosity Craft Gin – a Social Enterprise whose profits are poured back into projects to help train, educate and mentor the homeless.
The ethical criteria are not reflected just in the drink that is sold, but also in the people who are employed: 1 in 4 staff employed at The Green Vic are from a vulnerable or disadvantaged background, such as the homeless and people with disabilities.
The pub has partnered with Unity Kitchen, a social enterprise that trains people with disabilities to get the key skills and qualifications needed to have a career in the F&B world. Once they have passed their training, the pub will employ them to give them valuable work experience that they can put on their CV to help get future employment. The same applies for their partnership with Change Please, a social enterprise that not only trains the homeless to become competition-level baristas, but also then either helps them secure employment or gives them their own coffee cart to become fully independent.
Randy Rampersad, Founder of The Green Vic, says: “I wanted to create a business that made the world a better place, where people can contribute to charity without changing their normal daily routine. A business that had the capability to expand across the UK and combined my passion for partying – so a social enterprise pub was the natural fit.
“One of the drinks brands I work with, Toast Ale, has a saying that sums up my vision perfectly: ‘If you want to change the world, you have to throw a better party than the ones destroying it.’ And that’s exactly what I am trying to do – make a difference and have fun at the same time!”
Regular charity events
The Green Vic hosts charity events throughout the week. Every Tuesday, for example, a local charity is given the opportunity to hold a free fundraising event in the venue. In addition, the charity is able to put a special cocktail on the menu, to run throughout that week and a pound from each cocktail sold is donated back to the charity.
“Every Saturday we hold a ‘Better World Brunch’ where five pounds of each ticket purchased goes towards charity,” says Randy. “It is early days yet, but we intend to try and break a charity world record every brunch too. People might like to know that the Charity Cocktail of the Week is also available at our Saturday brunches.”
Food at The Green Vic is provided by The Green Grill – a vegan and cruelty-free food truck .
The Green Vic, 46 Great Eastern Street, London, EC2A 3EP
Social Media: https://www.instagram.com/thebetterworldgroup/
Opening Hours: Every day 12pm - 12am
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