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7 million pint boost to pubs from Six Nations
Guinness Six Nations Rugby Championship: 1 February - 14 March. All 15 matches to be played on weekends
The British Beer and Pub Association (BBPA) has predicted that seven million extra pints of beer will be sold in pubs during the Guinness Six Nations Rugby Championship, boosting the sector by £27 million and giving HMRC a windfall of £7.6 million from extra beer duty and VAT.
The good news for pubs is that all matches will be available to show on both BBC and ITV.
In a survey by MatchPint, shared with the BBPA, pub-going sports fans identified the Six Nations Championship as the event they were most looking forward to over the 2019/20 winter period. The tournament (which garnered 43.12% of the votes) ranked higher than Premier League football (33.44%), Anthony Joshua’s fight against Andy Ruiz (15.95%) and the Super Bowl (6.16%).
Driven by increased interest in rugby from the good runs of the Home Nations at the recent Rugby World Cup, MatchPint also forecast that the number of people searching for a pub in which to watch the Rugby Championship will grow by 29.5% compared to last year’s tournament.
In anticipation of increased footfall, pubs up and down the UK have been getting ready to welcome increased numbers of rugby fans.
One such pub is The Cabbage Patch, based in Twickenham – the home of England rugby. A famous rugby pub in its own right, run by pub manager Stuart Green, The Cabbage Patch is showing all the Six Nations games and has been kitted out with flags, scarves and other rugby-themed decorations. It has also put up an “Instagram wall” in the pub for pubgoers to share their own pictures with during the championship and will be hosting Q&A sessions with various former rugby players throughout the championship calendar.
Emma McClarkin, a passionate rugby supporter, former RFU employee and Chief Executive of the British Beer & Pub Association, commented: “In my opinion, there’s no better place to enjoy live sport on the telly than at the pub with fellow friends and family. With matches taking place at favourable times on the weekends, the Six Nations will be a welcome boost to our sector.”
The British Beer & Pub Association is the leading body representing Britain’s brewers and pub companies. The Association was originally founded as the Brewers’ Society in 1904. Its members account for some 90% of beer brewed in Britain today, and own around 20,000 of the nation’s pubs.
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