The monthly online
magazine for all
catering professionals
Essentially Catering Magazine

Catering news - For this month's news - View magazine »

Innovative sandwich designers required

Innovative sandwich designers required

With increasing pressure from Government to reduce salt and fat levels in products as well as economic pressures on costs, there has probably never been a time when innovative sandwich design has been more important. Innovation is critical, not only to maintain consumer interest in the product but also to find ways of meeting increasingly demanding specifications to overcome cost and price pressures.

The British Sandwich Designer of the Year Award 2013 aims both to encourage innovation across the industry and also to recognise the skills of those involved in new product development.

This year there are six separate competitions and five regional heats, which begin in March. The winners of each regional competition heat will go forward to the final in London on May 16 – the same day as the Sammies (The British Sandwich Industry Awards). At the final, the judges will select a winner for each competition as well as an overall winner who will become British Sandwich Designer 2013.

In each of the six competitions, entrants are challenged to come up with innovative but commercially viable new sandwiches using an ingredient specified by the following sponsors:

  • Bel UK Category
  • Leerdammer Mature 
Goddess Category
  • Tuna 
Universal Meats Category
  • Roasted 5mm Sliced Chicken Breast 
English Provender Category
  • Apple, Pear and Fig Chutney 
Dell’ami Category
  • Mezze Hummus
 Warburtons Category.

The deadline is 12th February, but it is recommend entering earlier than that as entrants will be sent the sponsored products with which to concoct their entries.

Your feedback is important to us – please comment any time. Leave feedback »

Previous issues - For latest news & articles view this month's magazine »

Inside this issue

Sign up for more

Sign up today and get Essentially
Catering Magazine delivered every
month to your inbox.

You’ll also get:

  • Weekly news updates
  • Exclusive catering product offers
Sign up »
Advertisement BB Foodservice
Follow Essentially Catering Magazine on Twitter

Essentially Catering @MagazineEC 19 MAY

RT @ChefGruel: When the shutdown ends, I’m inviting everyone who retweets this to my chicken concept Two Birds. Double birds on me. https:/…

Essentially Catering @MagazineEC 28 APR

NEWS!! After 13 years EC magazine is closing on the 30th April, it’s a decision from the top, nothing to do with CO…

Follow Essentially Catering Magazine on Facebook

Article Archive

Mental Health

Christmas may be heralded as a time for customers to be jolly and let their hair down, but the extra pressure on hospitality workers can take its toll. This year has witnessed an unprecedented amount of media attention being given to mental health. Read more >


Back in the day, the availability of cocktails out of home was very much limited to eponymous bars where your drinks were served by expert mixologists with a flair for spinning and twirling bottles as they created their offer. Read more >

View previous articles > 191
Advertisement Cooking oil offer