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Innovative sandwich designers required

Innovative sandwich designers required

With increasing pressure from Government to reduce salt and fat levels in products as well as economic pressures on costs, there has probably never been a time when innovative sandwich design has been more important. Innovation is critical, not only to maintain consumer interest in the product but also to find ways of meeting increasingly demanding specifications to overcome cost and price pressures.

The British Sandwich Designer of the Year Award 2013 aims both to encourage innovation across the industry and also to recognise the skills of those involved in new product development.

This year there are six separate competitions and five regional heats, which begin in March. The winners of each regional competition heat will go forward to the final in London on May 16 – the same day as the Sammies (The British Sandwich Industry Awards). At the final, the judges will select a winner for each competition as well as an overall winner who will become British Sandwich Designer 2013.

In each of the six competitions, entrants are challenged to come up with innovative but commercially viable new sandwiches using an ingredient specified by the following sponsors:

  • Bel UK Category
  • Leerdammer Mature 
Goddess Category
  • Tuna 
Universal Meats Category
  • Roasted 5mm Sliced Chicken Breast 
English Provender Category
  • Apple, Pear and Fig Chutney 
Dell’ami Category
  • Mezze Hummus
 Warburtons Category.

The deadline is 12th February, but it is recommend entering earlier than that as entrants will be sent the sponsored products with which to concoct their entries.

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