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Callebaut opens Chocolate Academy in Banbury, Oxfordshire

Callebaut opens Chocolate Academy in Banbury, Oxfordshire

The Callebaut Dessert Report 2020 launched at Academy’s formal opening

At the end of January, Barry Callebaut – the chocolate experts – opened its impressive new Chocolate Academy Centre in Banbury.

The revamped Chocolate Academy Center [sic] will provide customers, global and local food manufacturers, as well as artisans and professional chocolatiers, with improved facilities and support for training. In addition, the Chocolate Academy is a hub for exploring and innovating on the latest trends, techniques and recipes in chocolate.

The Center in Banbury is part of a global network of 23 Chocolate Academy Centers where artisans and professionals who want to improve their skills in chocolate and learn about new trends, techniques, and recipes are trained. In the fiscal year 2018/19, over 60,000 chocolate aficionados participated in these training sessions.

Callebaut Dessert Report 2020

The insightful Callebaut Dessert Report 2020 delves into the growing dessert opportunity in the out-of-home (OOH) market through extensive research in partnership with CGA. Content ranges from data on who is eating out of home, to the motivating factors that influence consumers to purchase desserts.

Restaurants were found to be the most popular OOH channel as they are visited by 75% of consumers at least once a week. Looking more widely, the report identifies an opportunity for other channels, such as hotels, to expand their menu offering during different dining occasions to increase footfall and maximise profit potential.

Dietary requirements

With consumers constantly evolving, the report also identifies the role dietary requirements play regarding dessert consumption. While only one in seven consumers identify as having a dietary requirement, 22% of consumers say they would be more likely to purchase a dessert if it were gluten free, along with 20% of consumers being more driven to purchase a dessert if it is dairy free.

Vincenzo Mangano, Sales Director Gourmet at Callebaut UK & Ireland said: The Dessert Report is a complete review of the dessert category and aims to support operators, in any channel, to achieve the most out of this expanding category.

“Last year we created the Recipe Collection to inspire operators when catering for a range of different dietary requirements. We are now taking the next step in providing the insight needed to understand different consumers’ needs and what exactly they are looking for when purchasing a dessert out of home.

“Many operators still consider desserts as an after-thought. However, when done well, a dessert can truly round off a consumer’s experience. This is why we have partnered with research specialists in the out-of-home food and drink market, CGA, to create a comprehensive review for operators to take advantage of.”

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