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The AA and Be My Guest announce partnership

The AA and Be My Guest announce partnership

Be My Guest has announced a new partnership with The AA Hotel & Hospitality Services.

The partnership is specifically for the forthcoming event series this month [February] which has been launched to provide a platform for the UK’s small accommodation providers.

The multi-faceted partnership is capped by a funded initiative that will see Be My Guest visitors enjoy a 20% saving on The AA Quality Assessment Scheme for their properties throughout the UK. The saving is funded by the senior management team behind the Be My Guest project who are dedicated to bringing together a fragmented marketplace through their regional roadshow series.

Be My Guest Director, Jim Curry explained: “We are committed to helping and supporting small accommodation providers in the UK and our investment in the partnership is a signal of our long-term backing of this sector.

“The AA has been inspecting and recommending accommodation providers for over a century ensuring that standards and quality service are second to none. The breadth of the categories of The AA’s Quality Assessment Scheme makes this saving appealing for all providers across the board from B&Bs, guesthouses, holiday rentals and small hotels right through to independent hosts, campsites and self-catering properties.

Talking about the partnership, Simon Numphud, Managing Director, AA Hotel Services said: “We are delighted to support this new initiative to provide help and advice to small hospitality businesses across the UK.”

Be My Guest is holding one-day, free-to-attend sessions helping providers to connect, learn and discover in a new event format featuring a marketplace, learning roundtables and a business talks stage.

  • Wednesday 21 February - Harrogate Convention Centre, Harrogate
  • Wednesday 28 February - Hampden Park Stadium, Glasgow


For further information visit

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