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Restaurants putting couples in the mood for love
Bookatable.co.uk, the restaurant booking platform, has released new research that shows that restaurants help keep couples together.
The Dine Together, Stay Together report commissioned by Bookatable, which surveyed 1000 British adults in a relationship, found that over half (53%) believe spending quality time together eating out is one of the secrets to a successful, long-lasting relationship. The study revealed that compared with grabbing a takeaway meal (12%), 60% felt that going to a restaurant together was a more ‘worthy’ date night.
The report found that Saturday is the most popular day for dining out, with 21% of couples booking their date night over the weekend, and Fridays the next most popular night for couples (19%). The findings support Bookatable’s own data, which reveals that Saturday and Friday evenings are peak nights accounting for 27% and 23% of bookings respectively. Further research showed that on average, Brits spend £42 when dining out together on a ‘date night’ with their partner.
According to the findings, couples would rather spend their date night eating out (57%) or discovering a new cuisine together (30%) than going to the theatre (19%) or for a romantic stroll (17%). However, despite the preference for romantic restaurant dates, only a third of couples (28%) eat out once a month and almost a fifth of British couples (19%) only sit down together at a restaurant once every six months.
When it comes to picking a restaurant, 41% of British couples prefer to go to their favourite independent restaurant over chain restaurants. Research suggests that couples stick to what they know with only one in ten (10%) trying a new restaurant each date night.
Over half of couples surveyed (60%) felt that dining out for date night has introduced them to new cuisines they may not have tried otherwise, and made them more adventurous when picking from a menu. Additionally, 40% credit their partners for encouraging them to try out new foods and cuisines they wouldn’t have been tempted to try.
Last year, Italian cuisine was the firm favourite for British couples on Valentine’s Day pipping British restaurants to the post. However, according to Bookatable’s data, this Valentine’s Day, British cuisine and Steakhouses have won over Italian in the popularity stakes. French cuisine, known as the ‘food of love’ surprisingly fell below both Chinese and Thai food in Bookatable’s most booked cuisines for Valentine’s Day.
Joe Steele, CEO of Bookatable, commented: “Every year, Valentine’s Day reminds couples to spend quality time together and visit their favourite restaurant. It is clear from our research however that spending regular quality time together eating out is beneficial to relationships all year round so we really want to encourage people to make their date night a more frequent affair.
“Restaurants are so important in creating the perfect atmosphere to allow couples to relax and reconnect without having to worry about the washing up! Testing your taste buds with a partner is not only a great way to discover new cuisines together but, as our research has shown, couples who make time to dine out together see a positive impact on their relationship.”
For more information on Bookatable, visit http://www.bookatable.co.uk
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