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180% increase in Brits dining out on 15 February
Restaurant bookings service, Bookatable.co.uk, has revealed that there has been a significant rise in the number of Brits eating out the day after Valentine's Day to avoid the frenetic rush for romantic meals on 14 February.
Booking data from Bookatable’s database of over 800,000 diners was collated to create their Valentine’s Trends Report, with findings revealing that there was a 180% year-on-year increase in the number of bookings made on 15 February 2014. Indeed, throughout the 13-15 February period, 72% of bookings occurred on 15 February, compared to just 23% in 2013, a year when 58% of bookings were made on 14 February.
This reveals a growing trend of people booking their Valentine’s Day meal the day after the big day due to the competition for great dining spots. Showing just how much competition there is to secure the perfect dinner date during the period, Bookatable revealed that the first booking for Valentine’s Day 2015 was made on 16 February 2014 – 363 days ahead of the meal.
Bookatable’s own booking data shows that the most popular week for Valentine’s bookings for 2015 was between 7 and 13 December. However, November was the month when Brits were most active in terms of making plans for Valentine’s, the month taking a 43% share of all bookings made for Valentine’s Day.
Joe Steele, CEO of Bookatable, commented: “Valentine’s Day is obviously a huge event for restaurants all across the country, but we’ve spotted this growing trend for people to dine out on 15 February to avoid the queues and competition for people booking tables the day before, which is a very clever strategy and one for which restaurateurs need to prepare.”
Top 10 food aphrodisiacs, according to Bookatable
- Red wine
- Whipped cream
- Ice cream
- Hot chillies
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