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Eat Seasonably - help on a metaphorical plate

Eat Seasonably - help on a metaphorical plate

Launched in 2009, the Eat Seasonably campaign aims to introduce more people to the pleasures and benefits of seasonal eating by raising awareness of what is in season at different times of the year.

As part of the campaign, Eat Seasonably is urging foodservice operators to sign up for free on its website. Hundreds of pubs, restaurants, cafés and caterers have already signed up to Eat Seasonably for tips, advice, downloads and free materials that make it easier to celebrate seasonal fruit and veg.

“Eating in season means that fruit and vegetables are at their best,” said assistant director, Jessica Forte. “That means fresher, tastier and cheaper. They’re also better for the environment when they’re locally in season because they need less energy and resources for production, storage and transportation.”

The campaign urges hospitality establishments to proactively let their customers know that they serve fruit and veg in their prime. Gregg Wallace, greengrocer, MasterChef presenter and supporter of Eat Seasonably said: “Be seen to be green! Celebrate the produce and people will buy into something that is local to them.”

Sign up for free to receive tips, advice and downloads and a free pack of resources at

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