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The taste of Christmas
The lead-up to Christmas provides huge profit opportunities for operators, as shoppers head to the high streets in their masses, many purchasing hot beverages as a pick me up mid-shop.
DaVinci Gourmet research has shown that 29% of consumers are motivated by a theme or occasion, meaning Christmas menus are sure to draw in the crowds.
Winter is the prime time for operators to showcase their hot beverage offer and fulfil customers’ raised expectations for premium products with an overall drinking experience that evokes the Christmas spirit.
Each year there is great anticipation surrounding the launch of Christmas campaigns from popular branded chains. From limited edition festive flavours, and trending social media campaigns to the Starbucks red Christmas cup, for many the launch of these winter promotions signifies the beginning of the festive season.
Major coffee chains see great success with winter menus, which is no surprise considering 60% of consumers want to try new drinks every 60 days. Costa’s festive menu is possibly one of the most popular and this year has returned in full force. As well as including much-loved favourites such as the Gingerbread Latte and White Hot Chocolate, this year sees three new extra indulgent editions, Salted Caramel Cappuccino, Tiramisu Latte and Caramel Fudge Hot Chocolate.
DaVinci Gourmet insight shows that the best-selling syrups during Quarter Four are Gingerbread, Cinnamon, Butterscotch, Amaretto and Almond, and these popular winter flavours can be used to create speciality teas and coffees such as a Hot Spiced Apple or White Chocolate Gingersnap Mocha. Gingerbread is perhaps one of the key flavours associated with Christmas - 43% of consumers purchase a Gingerbread Latte during the festive season.
Operators can take inspiration from DaVinci Gourmet’s seasonal recipe books to create their own limited edition menu that will stimulate sales at this time of year. Indulgent festive beverages can be created by adapting much-loved classics, for example simply adding Raspberry and Gingerbread Syrups to a classic coffee and re-marketing it as a Berry Christmas Macchiato. This point of difference adds value and captures consumers’ increased spend during this period. For futher information and ideas, click here….
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