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Scottish Venison Day - 4 September
Following in the footsteps of Scotch whisky, Scottish beef and Scottish water, which have all done their bit to fly the flag for Scotland, it's now Scottish venison's turn to stand up and be counted.
Now is the time of year when Scottish venison coming off the hills is at its best, and Scottish deer forests will be working hard to feed their venison into the food chain. Often seen as a winter product, the venison season actually starts in July.
Now Scotland's venison producers and farmers are launching a new initiative to encourage customers and trade think about venison earlier, with the introduction of Scottish Venison Day on 4 September - being launched simultaneously in London and on a Scottish estate.
Venison is one of the healthiest meats available. It is lower in fat than skinned breast of chicken, higher in iron than any other red meat, contains omega 3, is low in cholesterol, and is free of any antibiotics or growth promoters.
Says Stephen Gibbs, Chairman of the Scottish Venison Working Group: "What we would like on 4 September is for customers to be asking for Scottish venison in restaurants, in their local butchers, and looking for it on their supermarket shelves. That is what Scottish Venison Day is all about.
"The red deer has been voted as Scotland's most iconic species, and yet we do not extol the virtues of venison nearly enough. It is a delicious, nutritious and easy-to-cook food and yet only eight per cent of the population have ever eaten it. Scottish Venison Day is an opportunity for everyone to celebrate this marvellous Scottish product, whether from wild or farmed deer. After all, the flighty grouse has its day on 12 August, Beaujolais Nouveau is always welcomed on the third Thursday in November, and the British sausage enjoys a whole week of celebration! Now 4 September is the day to celebrate Scottish venison."
- The Scottish venison industry is worth around £70.4 million pounds per annum
- The industry accounts for 966 direct jobs and a further 1554 full-time equivalents, many of these in remote rural areas
- 3000 tonnes of Scottish venison are produced annually for UK and overseas markets.
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