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British Food Fortnight —
20 September to 5 October
With just over a month to go before the seventh British Food Fortnight, promotional activity is hotting up.
Earlier this month, David Cameron presented British Food Fortnight with an award, on behalf of the Country Land & Business Association, for its ‘Outstanding Contribution to the British Food Industry’; The Prince of Wales and The Duchess of Cornwall met schools taking part in British Food Fortnight’s ‘Cook for Life’ Challenge, sponsored by Kenwood; and just for fun the Test Match Special team was given a special British Food Fortnight tea with cakes from around the country.
Put British on your menu and reap the benefits
Have you planned your British Food Fortnight menu yet? Need ideas? See the sample menus that have been put together to give you some ideas on making your menu truly British. Menus for all the regions of Britain for pubs, restaurants, caterers, the public sector and even B&Bs and tea shops can be found here (PDF, 178Kb).
Importantly, it’s not just what you put on your menu that counts but also how you describe it. What about naming the breed of sheep used for your roast lamb or the farm on which it was raised and mentioning the variety of apple you use or the name of your cheese producer?
And remember to make your children’s menu the best of British. Think beyond the chicken nugget!
For more tips on taking part: advice on sourcing, supplier contacts, sales promotion case studies, advice on promoting your restaurant in the media including regional media contacts and press release templates and sample regionalised menus see the British Food Fortnight website.
For further information visit www.britishfoodfortnight.co.uk.
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