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Belu Water hits £1 million target for WaterAid
British social enterprise Belu Mineral Water was celebrating a landmark achievement on the recent World Water Day (22nd March) as it announced reaching £1 million in donations to WaterAid - five years ahead of schedule.
Belu donates all of its profits to the international development charity, which works to transform the lives of people living in the poorest regions of the world, by providing access to safe, clean water. In 2014, Belu pledged to donate £1 million to WaterAid by 2020, transforming the lives of over 66,000 people, a target that has been exceeded in half the allocated time.
“We are thrilled to have reached our £1 million target in such record time,” commented Belu CEO Karen Lynch. “Five years ago Belu was a drop in the ocean of bottled water brands, and the term ‘social enterprise’ was barely heard of. Now, with such a strong partnership between Belu, WaterAid and our customers, we can say that our socially conscious way of doing business is making a huge difference.
“We are very proud that our model that gives back has resonated with so many top restaurants. We look forward to generating the next million with their support: we couldn’t do it without them.”
Raymond Blanc, a longstanding customer of Belu commented: “Each aspect of what we do at Le Manoir and what I pass on to my chefs is driven by ethical, environmental, seasonal and regional values, whenever possible. I am thrilled to support Belu's credible efforts to make a global difference. This company operates to the highest environmental and ethical standards and donates all of its profits to WaterAid. Every contribution to enable challenged communities to flourish is vital."
Belu Mineral Water
Belu is the exclusive bottled water partner of WaterAid, pledging all profits to help fund clean water projects in the world’s poorest communities.
Founded in 2002, Belu is a London-based social enterprise that employs nine people. Belu’s 100% carbon neutral status is audited so Belu is as transparent as clean water should be. Belu is available nationwide in a variety of outlets including: D&D London Ltd, Jamie’s Italian, Gail’s Artisan Bakery, Zizzi, Tragus Group, Hard Rock, Nobu, Rick Stein’s The Seafood Restaurant and Sainsbury’s.
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