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Coffee industry gets behind UK Coffee Week 2012
Close to 4000 coffee shops and cafés will be taking part in UK Coffee Week 2012, the nation's largest charitable celebration of coffee, being held from 23-29 April.
Independent establishments as well as large chains including Greggs and Costa are supporting the week, with Caffè Nero, Debenhams restaurants and cafés, Caffè Ritazza, Pumpkin Café, Muffin Break, Crussh, Soho Coffee Co., Caffè Fratelli and Benugo all inviting customers to add a voluntary 5p to the price of their coffee during the week.
Money raised during UK Coffee Week will go directly to Project Waterfall, the initiative providing clean water projects in African coffee-growing countries in partnership with international charity WaterAid.
Jeffrey Young, chairman of Allegra Foundation the charity organising UK Coffee Week said the support from the booming coffee and foodservice industry this year has been astonishing. "We're thrilled to have some of the nation's biggest coffee chains, along with hundreds of independent shops, on board this year to raise money for Project Waterfall," said Jeffrey. "With the UK coffee sector growing by six per cent in the last 12 months with an estimated sales value of £5.4 billion, it's important for the industry and consumers to unite and give back to coffee communities that aren't as fortunate as we are.
"For example, in Tanzania where Project Waterfall's first initiative is being delivered, only 54% of the population has access to a clean source of water. Even more tragic is that approximately 20,000 Tanzanian children under five die each year from diarrhoeal diseases as a direct result of unsafe water and poor sanitation. UK Coffee Week will raise awareness of the need for clean water in these communities as well as funds for what is essentially a basic human right.”
UK Coffee Week 2012 will include a nationwide programme of charitable collections, in-store activities, new fundraising initiatives such as Coffee@Work which invites workplace employees to donate towards hot beverages made at work during the week; The Big Challenge, a 10km sponsored charity walk; and the London Coffee Festival, being held from 27-29 April.
For further information on how you can get involved, or to find a participating coffee shop near you, visit www.ukcoffeeweek.com
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