Page 6 - Essentially Catering Issue 93
P. 6

Essentially Catering Magazine - September 2019

        Industry News

        Online reviews are a trusted

        source of information

        TripAdvisor, the world’s largest travel information platform, has
        announced the results of a study that uncovers how significantly
        reviews influence booking decisions.
          The global study, conducted in partnership with Ipsos MORI, polled over
        23,000 TripAdvisor users across 12 markets on the use of online reviews
        and their role when booking hotels, restaurants and experiences.
        Trusted, accurate reviews
          The study reveals that the wisdom of the crowd remains the reason
        respondents visit TripAdvisor, with participating users citing the
        descriptive and helpful reviews (70%), the accuracy of the content (62%)
        and the broad range of travel content (62%) as their primary reasons for
        visiting the site.
          Across hotel, restaurant and attraction reviews, more than four out of
        five (85%) participants report that the reviews they read on TripAdvisor
        accurately reflect their experience, with 86% agreeing that TripAdvisor
        makes them feel more confident in their booking decisions.
        People trust people
          The results show that traveller reviews remain a go-to source of information, with 72% of respondents always or
        frequently reading reviews before making a decision on places to stay and eat, or things to do. The figure is even higher
        when it comes to accommodation bookings, with four out of five participating travellers (81%) always or frequently reading
        reviews before booking a place to stay.
          Challenging, but successful times

          for innovative independents

                                                                  Independent coffee shops face formidable
                                                                  challenges in the UK’s toughening retail climate,
                                                                  but those distinguished by outstanding coffee,
                                                                  superb food and pitch-perfect service have the
                                                                  potential to usher in the next era of UK coffee
                                                                  excellence, according to Allegra’s recent report.
                                                                     The Rise of Independents UK 2019 is World
                                                                  Coffee Portal’s first dedicated report on the UK’s
                                                                  challenging yet highly innovative independent
                                                                  coffee shop segment. The research reveals 7022
                                                                  independent cafés operating in the UK, with an
                                                                  estimated value of £2.4bn.The report records 4%
                                                                  annual outlet growth for UK independents over the
                                                                  last 12 months, representing an estimated 260+ net
            Allegra estimates UK independents serve more          new sites. Allegra forecasts the segment will exceed
            than 10.5 million cups of coffee each week
                                                                  8000 outlets by 2024, growing at 3% CAGR.

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