Page 4 - Essentially Catering Issue 93
P. 4

Essentially Catering Magazine - September 2019

        Industry News

        Ayrshire students toast success

        A group of unemployed people from Ayrshire who participated in the award-winning Diageo Learning for Life training
        programme are celebrating after completing the six-week training course. Twelve students are now equipped with the
        required skills to embark on careers in the hospitality industry.
          The Diageo Learning for Life: Bartending and Hospitality programme - provided by training partner Ayrshire College -
        provides students with coaching, core employability skills and specialist bartender training, plus seven industry-recognised
        qualifications, which open the door to a wide range of hospitality career opportunities in Scotland.

           Since its launch in 2014,
           over 1300 unemployed
           people have graduated
           from the Diageo Learning
           for Life programme, with
           85% of graduates going
           on to further training or
           employment and 79%
           securing long-term

           On-trade gin sales in the pink

           Gin sales have rocketed 56% by value in a year, new
           research from CGA reveals - and the number of people
           drinking pink gin has more than doubled.
             A report into major current gin trends based on CGA’s
           drinks data and insights highlights the stellar growth of
           the gin category for suppliers, bars, pubs and restaurants.
           It shows that on-trade gin sales reached £1.4bn in the year
           to mid-May 2019, and that 8.9 million people now drink
           gin out-of-home - up by 2.3 million in just 12 months.
             The research indicates strong growth across
           mainstream, premium and super-premium gin categories,
           and the arrival of nearly 250 new gin brands on the
           market in the last five years. Licensed venues now stock
           an average of 8.2 gin brands - well over twice the average
           of two years ago.
             CGA’s report shows that much of the flourishing
           interest in gin is being driven by pink and flavoured
           varieties. Sales in this category increased more than
           eight-fold to £392m in the 12 months to mid-May, and
           around 5.1 million consumers now say they drink pink gin
           - a number that has more than doubled from 2.2 million
           in a year.

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