Page 7 - Essentially Catering Issue 91
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Essentially Catering Magazine - July 2019



        Industry News




        Generation Z is the future of craft



        beer, predicts report





        As the Millennial generation (currently aged 23-38) gives way to Generation Z
        (currently aged under 22) more people will be opting for quality, independent
        craft beer - at least that’s the prediction of the SIBA British Craft Report 2019,
        a ground-breaking study of the current beer market in the UK.
          As part of the report, the Society of Independent Brewers (SIBA) also surveyed
        their own independent craft brewery members, of which they have around 750
        across the UK, finding young people are drinking less than they were a few years
        ago. Between the 2017 and 2019 surveys the number of 25 to 34-year-olds
        drinking beer more regularly than once a week fell from 26% in 2017 to 16% in 2019.
          In addition, consumer trends research from Mintel suggests younger consumers
        increasingly value and will seek out ‘genuine’ products with heritage, a hand-crafted
        nature and trusted values - all areas where independent craft beer has a proven
        track record. The Mintel Global New Products Database (GNPD) from September 2018 also found that 45% of consumers
        were willing to pay more for craft and agreed that ‘craft is worth the extra money’.
          Independent craft brewers are taking notice of the trend, with brewers across the UK going to lengths to attract and keep
        younger customers - from targeting music and gig venues, to organising table-tennis and football tournaments, brewers are
        taking steps to further engage with young people and convert them into the next generation of beer lovers.
          The consumer love affair with craft beer appears far from over, with industry experts predicting the next generation will
        be “drinking less, but better” - choosing quality products such as local independent craft beers over mainstream, mass-
        produced brews.
          Click here to download the SIBA British Craft Beer Report 2019.
        Charity Pub of the Year Awards



        open for entries




        The search is on for the UK’s Charity Pub of the
        Year, as the 2019 competition, organised by
        PubAid and the All-Party Parliamentary Beer
        Group (APPBG) and sponsored by Matthew Clark,
        opens for entries.
          The competition, now in its second year, seeks to
        recognise pubs that go the extra mile in their support
        of charities and good causes. While the sums of
        money raised are one element, judges are also looking
        for other involvement, such as hosting meetings for
        local groups, offering meals as raffle prizes or doing
        good works in the community, such as litter picking or
        helping elderly residents.
          Pubs across the UK can enter online on the PubAid
        website before the closing date of 30 September.
        Entries need to be endorsed by the pub’s local MP, but
        this can be sought by the PubAid and APPBG teams   Charity Pub of the Year 2018 – The Logan Rock Inn, Treen, Cornwall
        after submission of the form.



                                  Email: editor@essentiallycatering.co.uk • www.essentiallycatering.co.uk     7
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