Page 13 - Essentially Catering Issue 87
P. 13

Essentially Catering Magazine - March 2019

        Industry News

           More than one in five Brits

           could be meat-free - and

           better off - by 2020

           Almost 12 million Brits (22%) say they will follow a vegetarian,
           vegan or pescatarian diet by the end of 2019, according to new
           research by personal finance comparison website,
             The number of adults currently following these diets totals 6.5
           million, meaning that the number of non-meat eaters would almost
           double this year if people stick to their resolutions.
             Those opting to become vegetarian will save the most each year
           as’s research has found it to be the cheapest diet overall.
           A balanced vegetarian diet costs an average of £1545 a year, which
           is £457 (26%) less than a meat-inclusive diet (£2002). The analysis
           showed that a vegan diet is the most expensive diet overall, costing
           £2073 annually. However, this works out at just £2 extra per week
           compared to following a non-specific diet.
             Despite sometimes being regarded as the most expensive diet to
           follow, the pescatarian diet costs £1973 a year, which is £29 cheaper   Vegetarian Diet - £1545 per year
           than a diet that also includes meat.
             If everyone followed through with their dietary plans in 2019,
           Brits would spend an additional £4.6bn on vegan diets, £2.8bn on   Vegan Diet - £2073 per year
           pescatarian diets and £2.4bn on vegetarian diets over a year. This   Pescatarian Diet - £1973 per year
           would equal a shift of £9.9bn from omnivore diets to meat-free ones.

           Veganism is most popular shift

           The diet that will have the most new recruits in 2019 looks set to be veganism, as 2.2 million intend to take up this
           lifestyle. This would see the total number of vegans increase by 327%, to a total of 2.9 million people.
             Vegetarianism is currently the most popular of the three diet choices, with 3.6 million followers, and will remain so
           for the foreseeable future. An additional 1.5 million people are aiming to follow suit this year, which would see 10% of
           the adult population being vegetarian by 2020.
             Despite looking as though it will have the fewest new recruits this year, the pescatarian diet is still likely to see
           numbers rise by 67% in 2019, resulting in a total of 3.6 million followers.
                                                                  Younger generations more likely to be

                                                                  Generationally, the percentage of people who eat
                                                                  meat, and who do not currently intend to change,
                                                                  increases with age. While 94% of those in the silent
                                                                  generation (born before 1945) and 86% of baby
                                                                  boomers eat meat, this figure drops to under two
                                                                  thirds (63%) for post-millenials (born after 1996).
                                                                    Click here to view the full results of the research,
                                                                  including a breakdown in cost per diet.

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