Page 11 - Essentially Catering Issue 86
P. 11

Essentially Catering Magazine - February 2019

        Industry News

           UK vegans become mainstream

           As the Veganuary challenge comes to an end for more
           people than ever this year, Mintel gives us the hard
           facts about the UK’s growing vegan sector.
           ●   UK vegan new product development (NPD) is
              flourishing. In 2018, the UK was the nation with
              the highest number of new vegan food products
              launched, toppling Germany from its number one
              spot, according to Mintel Global New Products
              Database (GNPD)
           ●   Growing well, as many as one in six (16%) food
              products launched in the UK in 2018 had a vegan/
              no animal ingredients claim, doubling from just 8%
              in 2015
           ●   Overall, one in ten (9%) food products launched in
              Europe in 2018 had a vegan/no animal ingredients
              claim, doubling from 5% in 2015.
           Flexitarianism on the rise in the UK

           ●   One in three (34%) British meat eaters reduced their
              meat consumption in the six months to July 2018
              following a flexitarian approach, up from 28% who
              had done so in 2017
           ●   Digesting the facts, 31% of British consumers say
              recent news articles make a convincing argument for
              giving up meat
           ●   Milking the trend, sales of non-dairy milk grew 9.4%
              from £202 million in 2016 to £221 million in 2017.
              Meanwhile, one in ten (9%) Brits drank plant-based
              milk in the three months to February 2018, rising to
              27% of consumers aged 25-34
           ●   Finally, it may be all the rage with celebrities, but
              today, four in ten (39%) British diners say that vegan
              meals are boring, while 41% say they are overpriced.
              Around one in ten (9%) British diners would like to
              see more vegan items on the menu.

           Edward Bergen, Global Food and Drinks Analyst at Mintel commented: “The UK has seen a huge promotion of
           vegan choices in restaurants and supermarkets. The most poignant of these is the expansion of supermarket
           own-label options with dedicated vegan ranges in mainstream stores. Additional space is also being freed up by
           UK supermarkets in the on-the-go aisles and small format stores to help promote vegan food and drink, making it
           easier for meat-eating consumers to try out these new concepts.
             “Meanwhile, initiatives like ‘Veganuary’ and ‘meat-less Monday’ allow consumers to flirt with veganism without
           the long-term commitment. As more people reduce their meat intake, they experiment with more plant-based
           dishes catering for their flexitarian lifestyles - whether at home, on-the-go or in restaurants. Moreover, consumers
           are becoming more willing than ever to expand their comfort zones, push themselves to the limit with new
           experiences and use social media to compete with and offer inspiration to their peers.”

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