Page 9 - Essentially Catering Issue 84
P. 9

Essentially Catering Magazine - December 2018

        Industry News

          Are the days of the

          sandwich numbered?

          Whether included in afternoon tea, packed into a
          lunchbox or popped in a picnic basket, the ubiquitous
          sandwich has been a statement of British cuisine for
          centuries - but it is now on the decline.
             New research reveals Brits are increasingly avoiding
          sandwiches and are instead reaching for wraps, salads   Shifting trends could sound death knell
          and sushi to get them through the afternoon. The survey,   for sandwiches
          carried out by Spitalfields Market, has revealed how   Matt from Spitalfields Market, commented: “In today’s
          growing demand for artisanal lunches is causing the   overtly health and body-conscious society, adults are
          sandwich market to die out.                         becoming stricter with their eating habits. They want
             While bread-based options including wraps, flatbreads   choices that will shake up their daily routine, give them
          and burgers all made the list of top 5 items Brits regularly   diet-friendly choices and importantly, something to look
          choose for their lunches, the simple sandwich appeared   forward to come lunchtime.
          just 9th on the list, with only 15% of respondents saying   “Street food is another trend that we feel is contributing
          they regularly eat them for lunch.                  to this shift in eating habits. Spitalfields Market has been
             Instead, 42% of respondents said they regularly eat   tracking increased footfall to its food stalls between
          salads for lunch, while 37% go for wraps. A further 36%   12-3pm over the last year, as local residents and
          often have flatbreads for lunch and 31% choose sushi.  professionals are becoming more adventurous in their

                                                              food choices.
                                                                “We’ve also noticed a significant increase in ‘clean
                                                              eating’ with much higher demand for options including
                                                              vegan, vegetarian, and gluten-free. Lollipop at Spitalfields
                                                              is London’s first fruit-based café, meeting the clean eating
                                                              demand across all three of these dietary requirements.”
                                                                The research also highlights a differentiation in food
                                                              choices across the various age groups, with Millennials
                                                              and Gen Zs far less likely to opt for traditional sandwiches,
                                                              instead choosing artisanal lunches compared to
                                                              middle-aged respondents. Of those younger respondents
                                                              surveyed, just 5% claim to make homemade sandwiches
                                                              for their lunch every day.
                                                               The Nation’s Top
          All hail avocado                                     10 Lunch Foods
          When quizzed on the sandwich fillings that interest   ●  Salads (42%)
          Brits the most, respondents showed a clear bias towards   ●  Wraps (37%)
          ‘fancy’ fillings such as avocado and pulled pork and much   ●  Flatbreads (36%)
          lower demand for the traditional British favourites that   ●  Sushi (31%)
          used to dominate lunchboxes.                         ●  Burgers (25%)
             Avocado came out as the most popular sandwich filler,
          with 1 in 3 (33%) listing it as a favourite filling, followed   ●  Soups (24%)
                                                               ●  Pastas (24%)
          closely by pulled pork at 32%, and smoked salmon at   ●  Pizzas (23%)
          28%. This is compared to just 11% opting for a classic ham   ●  Sandwiches (15%)
          & cheese, 9% selecting egg mayo, and just 5% preferring   ●  Leftovers (11%)
          peanut butter.

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