Page 7 - Essentially Catering Magazine - Issue 27
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Essentially Catering Magazine - March 2014 Industry News Survey reveals trends in OOH market British Pie Awards 2014 Organisers of the British Pie Awards – The Melton Mowbray Pork Pie Association – are calling for entries for Horizons’ latest QuickBite consumer venue, particularly as our research the 2014 competition into eating-out survey, conducted online shows that restaurants tend to have which a new category has been by YouGov, shows that signs of only one or two vegetarian choices,” introduced, namely the ‘Pie Fit recovery in Britain’s eating-out said Horizons’ director of services For a Hero’ category. market are being accompanied Nicola Knight. “Our last Menurama Matthew O’Callaghan, by concerns over food quality, survey [Summer 2013], which analyses Chairman of the MMPPA, the sourcing and provenance of menu trends in restaurants, pubs, explained: “Since it is the 100th ingredients and health and lifestyle hotels and quick service sectors, commemorative year of WW1, factors. These issues are influencing showed that typically only 12% of main we felt it an appropriate touch to where consumers choose to eat out. course dishes on menus are vegetarian, introduce a category that could When asked about their choice of with only 2% being gluten-free.” acknowledge the caterers who venue or choice of menu item, 41% of The survey confirms that Britain’s support our armed forces and respondents to the biannual QuickBite eating out market is stabilising in terms associated personnel. We are survey who eat out said they were of frequency of eating out, with the hoping the category attracts influenced by at least one of the percentage of people eating out on the some new entrants and really health eating factors listed such as the increase, and currently at the same provide us with an insight into availability of vegetarian options (15%), level as it was in 2010. When it comes their skills as well as some food calorie information (14%), reduced fat to people’s choice of venue, the survey for thought.” choices (9%) and the availability of showed that pub restaurants continue Deadline for entries is low-carb dishes (4%). The 35-44 year to be the type of establishment visited Friday 11 April. olds and 18-24 year olds were the most by most respondents, with 22% of likely to seek these lifestyle choices those who had eaten out in the previous (44%), with women (47%) more two weeks eating in a pub restaurant concerned with health and lifestyle most recently, an increase of 2% year- factors than men (43%). on-year, up 4% since July 2013. Independent beer Knowing the origin and provenance While the use of takeaways and of main ingredients was found to be delivery outlets remains relatively retailer of the year important to 56% of respondents, static, pizza and pasta outlets have compared with 42% who didn’t think fallen back slightly year-on-year (9% Congratulations to Real Ale Ltd food provenance was important. Over vs 10%) as have eat-in fast food outlets (, deemed half of respondents (54%) welcomed (5% vs 8%). Cafés (including coffee ‘Independent Beer Retailer of the changes to allergen legislation coming shops) have grown in popularity as Year’ (for the second year running) in at the end of 2014, which will see eating out destinations, with 6% of at The Drinks Retailing Awards restaurants and other eating out respondents eating out in a café or last month “for its commitment to establishments required to provide coffee shop, compared with 4% in championing beer and making it the consumers with more detailed December 2012. core element in the success of their information about ingredients used in Average spend across all outlets business in the past year.” the dishes they serve. (including drinks) now stands at £14.41, “We were surprised that so many up from £13.30 in July, but less than respondents cited these lifestyle last year’s average spend of £14.55. factors as influencing their choice of 6 6 Email:
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