3rd September 2009

Speciality & Fine Food Fair, 6 – 8 September 2009, Olympia, London

Back in 1999, at the first Speciality & Fine Food Fair (SFFF), no-one could have predicted the explosion in popularity of British regional, local and artisan food that would take place over the subsequent years.

SFFF is the only UK event dedicated to targeting food and drink buyers from the speciality and fine food industry. This year, visitors will have the opportunity to sample the wares of over 500 producers from around the UK and across Europe. Representatives from all of the UK's main National and Regional Food Groups will be present alongside smaller individual producers and international regional groups from the likes of Spain, France, Italy and - for the first time this year - Japan.

In addition, the winners of the Great Taste Awards will be unveiled at the show. These prestigious awards are about acknowledging the very best in fine food and drink, with many of the winning products subsequently going on to appear on menus up and down the country. The awards also celebrate the speciality food producers who are keeping British food traditions alive.

This year, the show's visitor attractions are targeted towards delivering real business benefits. The Fine Food Forum, sponsored by Sud de France, will be making a return to the stage at this year's event, with more high-profile gourmet chefs involved than ever before. A colourful and dynamic cooking demonstration theatre, the Fine Food Forum advises on how to keep pace with the latest flavour trends, as well as how to make local, regional and seasonal menus profitable. The feature will also be more business-focussed than before, offering practical advice and ideas that can be implemented to increase margins and profits as well as providing informative and tangible insights into key industry drivers and proven methods to increase footfall.

The Small Business Forum will provide practical advice to help small and medium-sized businesses run more efficiently and profitably. For the first time The Small Business Forum will include a drop-in business advice clinic.

For full event details, Fine Food Forum and Small Business Forum programmes and to register for a free visitor badge, visit www.specialityandfinefoodfairs.co.uk