14th September 2009

Restaurants urged to Give it Pink for charity

Restaurants across the country are being urged to get into the charity spirit this October, Breast Cancer Awareness Month, by taking part in a new fundraising scheme to help raise vital funds for breast cancer research.

Breast Cancer Campaign has launched a new donation initiative called Give it Pink where restaurants simply ask their customers to add an optional £1 donation onto their bill. All the money raised during the month of October will then be donated to Breast Cancer Campaign to help the charity beat breast cancer by funding innovative world-class research.

Celebrity chef Kevin Woodford is backing the new scheme and is encouraging restaurants across the country to get involved. He said "Give it Pink is a great way to raise money for charity. It's so simple to take part and can be lots of fun as you can also get all your staff involved by holding lots of pink fundraising activities. Breast cancer is a cause very close to my heart and by adding just £1 to your bill you will be helping the 46,000 people who are diagnosed with the disease every year in the UK."

Bluebeckers has already signed up its chain of restaurants to take part and Campaign is looking for more outlets to join in. Even if you don't run a restaurant, you can still take part in the Campaign.

For more information about Give it Pink or any of Breast Cancer Campaign's activities, call 020 7749 3700 or visit www.breastcancercampaign.org