9th November 2011

Attention fish & chip shops – win a tonne of cod

Fryers up and down the land are in with a chance of landing a free tonne of sustainable Norwegian cod for their business.

To be in with a chance of winning, all fryers need to do is provide their customers with sustainable Norwegian cod and haddock – and let them know that by choosing Norwegian they can enjoy fish and chips with a clear conscience.

As part of its new UK marketing campaign the Norwegian Seafood Export Council (NSEC) has just launched a POS kit available to fish and chip proprietors across the UK free of charge. The kits will enhance any chippy and will help customers understand that they are making a positive and sustainable choice by asking for cod and haddock from the cold, clear waters of Norway.

Customers are very much a part of this campaign too. Fish and chip fans can get involved by supporting their chippy by entering the free prize draw to win a family holiday to Norway.

Here’s what to do:

1. Register for the free POS kit by visiting www.seafoodfromnorway.co.uk
2. Display the POS kits within your shop
3. Send in a photo to the NSEC of your display
4. Serve Norwegian fish
5. Encourage your customers to enter the competition.

To register for the free POS kit and to be entered into the prize draw visit www.seafoodfromnorway.co.uk

Registration closes on 30th November. More details will be issued with the kits, which will be distributed in early 2012.

NSEC director Johan Kvalheim explains: “Fish & Chip shops are a hugely important sector for Norwegian fishermen and we are really keen to help British fryers understand the benefits of choosing Norwegian. Our fresh frozen fillets are not only of an outstanding quality but are also 100% sustainable – a fact we know is extremely important to UK consumers.”