20th January 2012

McCormick launches global Flavour Forecast for 2012

For good flavour combinations and recipes, it’s worth visiting www.flavourforecast.com where you will find this year’s Flavour Forecast courtesy of McCormick.

The company has been issuing annual Flavour Forecasts since 2000, however for the first time this year the Forecast has become global. Developing the Forecast involved a year-long process of culinary exploration, data discovery and insight development with an international group of McCormick experts – including chefs, sensory scientists, trend trackers and food technologists –collaborating to identify worldwide trends. During a rigorous vetting process, the Flavour Forecast team held a global summit to establish possible themes, pooling insights and expertise from McCormick’s regional locations, spanning Asia, Australia, Europe, Africa, Latin America and North America.

This global exploration process revealed the fact that food lovers around the world have more in common than we imagined. The forces driving food choices are strikingly similar from region to region, even though the specific flavours and ingredients we enjoy remain uniquely rooted in our local cultures.

For the full 2012 report visit www.flavourforecast.com