21st August 2008

National Breakfast Week —
25-31 August

With more people eating breakfast out of home these days, why not benefit from National Breakfast Week and entice people into your establishment for their first meal of the day?

To help you mark this fifteenth annual event, we teamed up with Kelloggs to bring you the following facts and figures about breakfast. It would appear that our grandmothers’ advice to eat “Breakfast as a King, Lunch as a Prince and Dinner as a Pauper” was spot on.

• One in six children, two in five teenagers and one in five adults in the UK skip breakfast every day
• Breakfast lifts your mood and gives you energy. After several hours of sleep your blood sugar level is very low. If you don’t eat breakfast and replenish your stores you may feel sluggish and find it hard to concentrate in the morning
• Breakfast can help you keep the weight off. Scientific studies have shown that those who eat breakfast tend to be slimmer than those who don’t
• Corn Flakes was the first cereal to land on the moon. The astronauts onboard Apollo 11 chose Kellogg’s Corn Flakes as their breakfast for the mission
• Queen Victoria introduced kippers to the English breakfast table in 1842
• Brunch is an English word used in 1895 by Guy Beringer to refer to a post church meal

For free recipe suggestions and breakfast puzzles, visit www.kelloggs.co.uk/wakeup or call 0800 626 066.